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Did Apple Just Tank the Value of it's Brand Name by Bribing Trump?
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By aligning itself to the leadership of the MAGA side of the culture war, they may have just tanked the market value of their brand...
Brand aligning with social movements and taking a stance in the culture war is nothing new, but there is always a price to pay. Apple, Tim Cook awarded Trump a gold brick award and more in exchange for low tariffs. Let me know what you think and share with those you think need to know how to protect their brand value in this chaos.
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