))
🎧 The Big Things Killing Your Audience Growth (and How to Fix Them) | Guest Tom Webster
Manage episode 490374881 series 2866176
Content provided by David Martin & Kipper McGee, David Martin, and Kipper McGee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Martin & Kipper McGee, David Martin, and Kipper McGee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
When audio pros want honest answers about growing their audience, they call Tom Webster.
In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of audio-first content.
Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count.
He also drops straight talk on why public radio teases and repurposed morning shows won’t cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio’s most underrated asset.
This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.
200 episodes
Share
