A Gravity Forms First Approach

Breakdown - A Gravity Forms Podcast

#Tech #News #Tech News #Rocketgenius #Gravity Forms #Wordpress #Contact Form

30:23

Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

about a year ago 31:19

MP3•Episode home

The "Gravity Forms First" mindset: Always considering Gravity Forms solutions before looking elsewhere
Using Gravity Forms to build custom messaging systems and client portals
Leveraging Gravity Forms for financial management and ledger systems
The benefits of consolidating data and processes within the Gravity Forms ecosystem
Insights into iterating and managing form versions for complex applications
Introduction of the Asana for Gravity Forms plugin, bridging project management and form functionality

Important URLs mentioned:

BrightLeaf Consulting: https://brightleaf.info
Asana Gravity Forms Integration: https://digital.brightleaf.info

Gil's interview showcases the versatility of Gravity Forms beyond simple contact forms, highlighting its potential as a powerful tool for building custom web applications and streamlining business processes. This episode offers valuable insights for WordPress professionals looking to maximize their use of Gravity Forms and create efficient, scalable solutions for their clients.

39 episodes

A Gravity Forms First Approach

Breakdown - A Gravity Forms Podcast

published about a year ago

MP3•Episode home

Key Takeaways:

The "Gravity Forms First" mindset: Always considering Gravity Forms solutions before looking elsewhere
Using Gravity Forms to build custom messaging systems and client portals
Leveraging Gravity Forms for financial management and ledger systems
The benefits of consolidating data and processes within the Gravity Forms ecosystem
Insights into iterating and managing form versions for complex applications
Introduction of the Asana for Gravity Forms plugin, bridging project management and form functionality

Important URLs mentioned:

BrightLeaf Consulting: https://brightleaf.info
Asana Gravity Forms Integration: https://digital.brightleaf.info

39 episodes

#Tech #News #Tech News #Rocketgenius #Gravity Forms #Wordpress #Contact Form

All episodes

Breakdown - A Gravity Forms Podcast

1
Can WordPress Outlast the AI Rush? 30:31

26 days ago30:31

30:31

In this episode of Breakdown , Matt Medeiros welcomes back Cole Fraser from Gravity Wiz to give us the latest updates from their camp—and there’s a lot to catch up on. Cole breaks down how Gravity Wiz is evolving from a plugin company into a full product ecosystem, with updates that will have Gravity Forms customers rethinking how they build and manage forms. One of the biggest changes? The launch of Spellbook , a new centralized plugin interface that consolidates the management of all Gravity Wiz products right inside the WordPress dashboard. It’s a cleaner, more powerful way to handle plugin discovery, licensing, and updates—plus it opens the door for more free offerings. Cole and Matt also dive into how AI is actually being used today in the WordPress and forms space. Spoiler: it’s still early days. While everyone’s rushing to ship AI features, many end users are just starting to explore the possibilities. The conversation gets philosophical, touching on form-building, data ownership, and how open source tools like WordPress and Gravity Forms may offer a more stable future as AI ecosystems start to get fragmented and commercialized. It’s a must-listen for anyone building with Gravity Forms—or wondering how the AI wave is truly reshaping workflows. Takeaways Spellbook is here : A new unified plugin management hub for all Gravity Wiz products, improving plugin discovery, licensing, and free plugin access. Gravity Wiz is expanding strategically : The team now offers three major product suites—Gravity Perks, Gravity Connect, and Gravity Shop—with more sophisticated tools on the way like GP Bookings. Real-world AI use is still basic : Most AI use cases with Gravity Forms revolve around data processing after form submission, not full-blown automation or form generation (yet). Email remains critical : Gravity Wiz launched new integrations with Drip and MailPoet, plus an email validator tool to ensure clean data and workflows. Open source is the long game : Cole and Matt agree—owning your data and building on stable, transparent platforms like WordPress and Gravity Forms matters more than ever in the age of API limitations and AI volatility. Important links 🌐 Gravity Forms 🔁 Gravity Flow 🧙 Gravity Wiz ✉️ Gravity SMTP…

Breakdown - A Gravity Forms Podcast

1
How Liam Dempsey Powers Agency Projects with Gravity Forms 29:01

6 weeks ago29:01

29:01

On this episode of Breakdown, Matt Medeiros sits down with Liam Dempsey, founder of LBDesign, a boutique digital agency based outside Philadelphia. Liam walks us through the ethos of his client work, how his team approaches website builds for nonprofits and socially responsible businesses, and where Gravity Forms fits into his workflow. From building reliable donation forms to simplifying newsletter signups and contact pages, Liam emphasizes how Gravity Forms provides flexibility and trust for both him and his clients. He also shares practical insights on building long-term relationships with clients and why clear communication is key to delivering results that last. Whether you're an agency owner, freelancer, or a marketer working with WordPress, this episode offers a grounded perspective on client services and smart form strategies. Takeaways Use forms to inspire confidence : Liam highlights how building dependable, intuitive forms helps clients feel more in control of their websites. Gravity Forms = trust + flexibility : From recurring donations to conditional logic, Liam relies on Gravity Forms to handle complex workflows without needing custom code. Build relationships, not just websites : Clear communication, transparency, and a focus on client needs are central to LBDesign’s process. Nonprofits need robust tools : Many of Liam’s clients are nonprofits, and he shares how Gravity Forms enables them to reach their goals without breaking the budget. Important links https://gravityforms.com/ https://gravityflow.io/ https://twitter.com/LiamDempsey Liam’s personal site: https://liamdempsey.com/ Liam’s personal site: https://liamdempsey.com/ Liam’s agency https://lbdesign.tv/ Liam’s podcast https://startlocal.co/…

Breakdown - A Gravity Forms Podcast

1
Gravity Forms & Automation For Successful Content Creators 38:28

10 weeks ago38:28

38:28

In this episode of Breakdown , Matt Medeiros welcomes Joe Casabona back to the WordPress podcasting scene—not as a developer or educator in the WordPress space per se, but as a solopreneur helping busy professionals reclaim their time through automation. Joe opens up about his quiet exit from WordPress, what he's learned about niching down, and why having a clear personal brand matters more than ever when you step outside the WordPress bubble. The conversation ranges from automation tools like Zapier and Make.com to the philosophical (and practical) differences between automation and AI. Joe shares his real-world workflows for podcast guest management using Gravity Forms and Notion—including clever conditional logic and URL parameters to streamline the guest experience. And yes, minivans, overpriced dealership diagnostics, and AI-generated podcast headshots even make their way into the mix. It’s an episode that blends WordPress roots, marketing tech stacks, and a healthy dose of northeast dad energy. Takeaways: Clear branding and niching down are essential for professionals pivoting away from WordPress-focused work. Gravity Forms remains a backbone tool in Joe’s solopreneur toolkit, powering intake forms that kick off sophisticated automations Zapier is Joe’s automation tool of choice again, favored for its user-friendliness and broad integration support—despite Make.com’s flexibility. Conditional logic and pre-filled URLs can drastically improve form UX, especially for things like podcast guest workflows. Notion + Gravity Forms is a powerful combo , and the community-built integrations like Gravity Wiz’s Connect tools can extend functionality even further. Important links: 🎯 https://gravityforms.com/ 🔁 https://gravityflow.io/ 🎙 Joe’s Podcast: https://streamlined.fm 💻 Joe’s Automation Templates: https://casabona.org/automation 🌐 Joe’s Website: https://casabona.org 🔌 Gravity Wiz Connect Add-Ons: https://gravitywiz.com…

Breakdown - A Gravity Forms Podcast

1
What’s New at GravityKit? 52:01

13 weeks ago52:01

52:01

On this episode of Breakdown, Matt sits down with Casey and Zack from GravityKit so that they can explore the new changes coming to their range of products. Evolving products, new add-ons and all the fun stuff that comes out of GravityKit for the Gravity Forms ecosystem. Matt and Casey dive deep into talking about marketing. Some of the challenges, some of the fun parts of marketing a WordPress product in today's climate. Especially facing things like AI and the ever changing landscape of attention in marketing. And then Matt and Zack go deeper on the launches of GravityKit's new products, why GravityKit is building these products and ultimately how it helps customers in the Gravity Forms ecosystem.…

Breakdown - A Gravity Forms Podcast

1
Entry Automation 6.0 with Cosmic Giant's Owen JJ Stone 32:40

17 weeks ago32:40

32:40

In this episode of Breakdown, Matt welcomes Owen Stone, the new Head of Marketing at Cosmic Giant. Just a few weeks into his role, Owen shares his extensive background in podcasting, marketing, and his early encounters with WordPress. The conversation explores how Owen balances traditional methods (like using pen and paper for notes) with embracing new technologies, reflecting his pragmatic approach to the tech world. The discussion centers around Cosmic Giant's Entry Automation 6.0, which just launched as the company celebrates its 8th anniversary. Owen highlights the event registration and data management features that help prevent form abuse and streamline data collection. Matt and Owen also dive into the importance of trusted software in the WordPress ecosystem, especially for agencies and freelancers who rely on dependable tools rather than short-term AI solutions for mission-critical functions like form handling, legal compliance, and data management. Key Takeaways: Entry Automation 6.0 features enhanced event registration systems and data verification to prevent form abuse and ensure legitimate registrations The new Multiple Form extension allows users to merge entries from multiple forms into a single output (PDF, Excel, JSON) Cosmic Giant ensures legal compliance in their forms, with professionally written copy that meets both US and EU regulations The WordPress ecosystem values trusted, long-term software solutions (like Gravity Forms' 15-year history) over newer AI alternatives that may lack support and reliability AI tools should complement rather than replace professional software, especially for critical business functions Cosmic Giant is actively seeking case studies and real-world examples of how customers are using their products Mentioned URLs: CosmicGiant.com - Entry Automation 6.0 now available Gravity Forms Learn.gravity.com - Our new learning site for all things Gravity…

Breakdown - A Gravity Forms Podcast

1
The Importance of Client Services 40:11

19 weeks ago40:11

40:11

In this episode, host Matt Medeiros sits down with Jonathan Jernigan to discuss the critical role of client services in building a successful business—and how that focus supports content creation and product development. Jonathan shares his journey from creating WordPress tutorials and coaching content to launching his own digital products, including premium courses and his popular calendar plugin, PyCalendar. Throughout the conversation, Jonathan explains how being selective with projects and smartly managing his time (especially now as a parent) has helped him serve clients better while simultaneously nurturing his content and product offerings. He also discusses the evolution of his agency work—from using Gravity Forms for transforming traditional paper forms into digital solutions to setting pricing milestones that recognized his true value. Additionally, the episode touches on his early experiments with YouTube, the importance of building trust through authentic, personal content, and his thoughts on the current AI hype in the WordPress ecosystem.…

Breakdown - A Gravity Forms Podcast

1
Using AI to Accelerate WordPress Development 34:58

20 weeks ago34:58

34:58

In this episode, host Matt Medeiros sits down with WordPress developer Jonathan Williams to explore how artificial intelligence has reshaped his work. Jonathan explains his evolving workflow—from using traditional coding environments to integrating AI-powered tools like TypingMind and Cursor into his development process. The discussion covers the benefits of conversational code-generation, the importance of using direct API access over standard chat apps for improved performance, and the broader implications of AI on the future of programming and WordPress development. Jonathan shares insights on how AI not only speeds up the creation of robust plugins (such as his latest release, Quick Link Pro, which streamlines external link management in the block editor) but also raises questions about the long-term role of human developers. They weigh the potential economic disruption in the industry against the opportunity for more accessible and affordable software development—even for beginners, provided they are patient and literate in the necessary technical language. The conversation wraps up with a thoughtful look at the future of WordPress, the challenges it faces from emerging platforms, and the evolving job roles that may bridge human expertise with AI capabilities. Important Takeaways Evolving Workflow: Jonathan’s integration of AI tools (e.g., TypingMind, Cursor) is transforming how he ideates, iterates, and codes, blending traditional coding with natural language conversations. AI Limitations & Advantages: While official AI chat apps have restrictions (token limits, degraded performance), direct API access through specialized apps can offer a more seamless experience. Impact on the Industry: AI is lowering the barrier to entry for building complex applications, but the need for experienced developers remains critical—especially for debugging, refining, and maintaining high-quality software. Future of WordPress: Jonathan expresses concern over WordPress’s positioning as AI-driven alternatives become more accessible, emphasizing that while powerful, WordPress must evolve to retain its market share. Economic Implications: The rise of AI tools could reshape the roles in software development, potentially leading to fewer traditional coding roles but increasing demand for professionals who can effectively manage AI-assisted development workflows. Accessible Development: AI can empower beginners to create useful applications, provided they have the patience and literacy to navigate technical challenges and prompt the tools effectively. Important Links & URLs • oddjar.com – Jonathan Williams’ website showcasing his projects and plugins. • List User Entries for Gravity Forms – A free Gravity Forms add-on available on oddjar.com (search for “List User Entries for Gravity Forms”).…

Breakdown - A Gravity Forms Podcast

1
WordPress Marketing & AI with Cole Fraser from Gravity Wiz 29:04

22 weeks ago29:04

29:04

In this episode of Breakdown with host Matt Medeiros, we’re joined by Cole Fraser, the Marketing Expert at Gravity Wiz—a company that extends and enhances Gravity Forms with their suite of tools. Cole shares insights into Gravity Wiz’s approach to marketing, bridging founder vision with brand voice, and how AI is reshaping the way we build with WordPress. From practical AI use cases to new plugins like Gravity Connect Airtable and Notion, this conversation explores the intersection of efficiency, innovation, and customization for WordPress form builders. ## Chapters & Timestamps ### [00:00:00] Introduction & Guest Background Cole explains his role at Gravity Wiz and shares his background in tech, software marketing, and WordPress. ### [00:04:26] Championing Founder Vision & Brand Identity They discuss aligning core values between Dave’s product vision and Cole’s marketing approach. ### [00:08:18] AI’s Role in WordPress & Marketing Cole and Matt explore how AI boosts productivity but remains limited in tackling ultra-custom projects. ### [00:16:45] Gravity Connect & AI Integrations Cole highlights new Gravity Connect integrations with Notion, Airtable, and OpenAI for streamlined automation. ### [00:20:00] Navigating the Gravity Wiz Product Suite They address the challenge of guiding users through over 50 Gravity Perks, snippets, and free plugins. ### [00:24:00] Real-World Examples & Future Outlook Cole shares creative user stories where Gravity Forms, AI, and Gravity Wiz perks deliver unique solutions. ### [00:27:23] Final Notes & Where to Find Gravity Wiz Matt wraps up with upcoming webinars and pointers to Gravity Wiz’s social media and support resources. ## Key Takeaways - **Founder Vision Meets Marketing:** Clear core values guide consistent brand voice and product messaging. - **AI Accelerates Development:** AI boosts speed and output but relies on human oversight for complex tasks. - **Gravity Connect Expansion:** New integrations like Notion and Airtable open powerful no-code possibilities. - **Managing a Large Product Suite:** Comprehensive documentation and stellar support help users pick the right tools. - **Creative Use Cases Galore:** Conferences, curriculum, and even pet adoption benefit from Gravity Forms + AI combos ## Important URLs - **Gravity Wiz Website:** [https://gravitywiz.com](https://gravitywiz.com) - **Gravity Forms Learn Page:** [https://learn.gravity.com](https://learn.gravity.com) - **Gravity Wiz on X (Twitter):** [https://x.com/gravitywiz](https://x.com/gravitywiz) - **Gravity Connect OpenAI:** [https://gravitywiz.com/documentation/gravity-connect-openai/](https://gravitywiz.com/documentation/gravity-connect-openai/) - **Gravity Connect Notion:** [https://gravitywiz.com/documentation/gravity-connect-notion/](https://gravitywiz.com/documentation/gravity-connect-notion/) - **Gravity Connect Airtable:** [https://gravitywiz.com/documentation/gravity-connect-airtable/](https://gravitywiz.com/documentation/gravity-connect-airtable/) - **Gravity Shop:** [https://gravitywiz.com/documentation/gravity-shop/](https://gravitywiz.com/documentation/gravity-shop/) - **Email Validator Perk:** [https://gravitywiz.com/documentation/gp-email-validator/](https://gravitywiz.com/documentation/gp-email-validator/)…

Breakdown - A Gravity Forms Podcast

1
David Ries of Vaulted Oak: Steering WordPress and Shopify Projects for Nonprofits 33:38

24 weeks ago33:38

33:38

In this episode of The Breakdown Podcast by Gravity Forms , host Matt Mederios chats with David Ries, Account Director at Vaulted Oak , about agency life, managing WordPress and Shopify projects, and the challenges and opportunities in the nonprofit space. David shares his insights on balancing long-term client relationships, the evolution of web technologies, and how Vaulted Oak has positioned itself uniquely within the agency world. David brings us into the unique structure of Barrel Holdings, the parent company of Vaulted Oak, and explains how their network of sibling agencies specializes in different platforms like WordPress, Shopify, Webflow, and Framer. This specialization ensures that clients are matched with the right team and technology for their needs, rather than trying to fit every project into one model. Vaulted Oak stands out as the agency focused on ongoing support and maintenance, providing a critical service for clients after their websites are launched. The conversation also highlights the pros and cons of working with WordPress versus Shopify. David explains that while Shopify offers seamless out-of-the-box solutions for e-commerce, WordPress excels in flexibility and customization, especially for nonprofits. Nonprofit clients often leverage Gravity Forms for essential functionalities like donation pages, user registration, and volunteer management. David emphasizes how Gravity Forms provides a reliable, cost-effective solution compared to the high fees associated with many other platforms targeting nonprofits. The discussion concludes with insights into Vaulted Oak’s quarterly pricing model, which encourages long-term relationships and better planning for clients. David also shares advice for freelancers and boutique agencies, stressing the importance of valuing time, setting boundaries, and building sustainable business models. Chapter Markers [00:00:00] Introduction Matt welcomes David Ries to the podcast and sets the stage for a discussion on agency life, WordPress, and Shopify. [00:01:00] Life as an Account Director at Vaulted Oak David shares his day-to-day responsibilities, including client relationship management, external partnerships, and fostering long-term trust with clients. [00:02:30] The Structure of Barrel Holdings David explains how Vaulted Oak operates within Barrel Holdings alongside sibling agencies like BX Studio and Bolster, offering unique expertise across platforms like WordPress, Shopify, and Webflow. [00:06:00] Agency Collaboration and Handoffs How Vaulted Oak and its sibling agencies collaborate to meet client needs and ensure they use the right platform for their projects. [00:09:00] WordPress vs. Shopify: A Comparison David contrasts the two platforms, highlighting Shopify's streamlined e-commerce features and WordPress’s flexibility and open-source ecosystem, especially for nonprofit organizations. [00:13:00] Choosing the Right Platform for Clients David discusses how Vaulted Oak evaluates client needs to determine whether WordPress, Shopify, or another platform is the best fit. [00:18:00] Apps vs. Plugins: Pricing and Functionality A deep dive into the cost and functionality differences between Shopify apps and WordPress plugins, and how each affects client budgets and site performance. [00:20:00] Leveraging Gravity Forms for Nonprofits David shares how Gravity Forms is a critical tool for Vaulted Oak’s nonprofit clients, enabling solutions like donation pages, user registration, and custom workflows. [00:24:00] The Unique Needs of Nonprofits A discussion about the challenges nonprofits face with out-of-the-box solutions and how Gravity Forms offers a tailored, cost-effective alternative to expensive donation platforms. [00:26:30] Vaulted Oak’s Quarterly Pricing Model David explains Vaulted Oak’s transparent and long-term-focused pricing approach, which prioritizes building relationships and sustainable workflows with clients. [00:31:00] Closing Thoughts on Agency Best Practices David and Matt discuss the importance of valuing time, setting boundaries, and building mature, long-term client relationships for agencies and freelancers alike. [00:33:00] Final Remarks and Contact Information David invites listeners to visit Vaulted Oak and connect on LinkedIn for thought leadership and insights. Important Links Mentioned Vaulted Oak Website Gravity Forms Website Connect with Vaulted Oak on LinkedIn This episode is packed with actionable advice for agency owners, freelancers, and anyone navigating the worlds of WordPress, Shopify, and nonprofit digital strategy. Don’t miss it!…

Breakdown - A Gravity Forms Podcast

1
Tom Whitaker, WordPress and AI 27:12

26 weeks ago27:12

27:12

In this episode of The Breakdown Podcast by Gravity Forms , host Matt Mederios dives deep into the intersection of WordPress, AI, and innovation with guest Tom Whittaker, a seasoned entrepreneur and developer in the WordPress ecosystem. Tom shares his journey from building a health and safety management application using Gravity Forms to scaling it into a leading solution for the construction industry before successfully exiting the company. The conversation then shifts to Tom's latest venture, GravityBuilder.ai , a premium AI-powered add-on for Gravity Forms that revolutionizes form building. Tom explains how the tool leverages AI to streamline the creation of complex forms, using prompts or documents, while also integrating multi-language support and conditional logic. Together, they discuss the challenges and opportunities AI presents, the evolution of WordPress and Gravity Forms, and how the WordPress ecosystem continues to drive innovation. Listeners will gain insights into: The origin story of GravityBuilder.ai and its practical applications. How AI can accelerate and enhance form-building workflows for agencies and businesses. The value of Gravity Forms’ ecosystem compared to competitors. Lessons learned from entrepreneurship and transitioning from websites to SaaS products. Chapter Markers: [00:00:00] Introduction Matt welcomes Tom Whittaker to the podcast and teases the topic of AI and WordPress. [00:01:00] Tom's Journey into WordPress Tom shares how he began using WordPress in 2014 and built a health and safety management application using Gravity Forms. [00:03:45] Transitioning from Websites to SaaS Tom discusses the leap from building websites for various industries to creating a successful SaaS product for the construction industry. [00:07:00] Scaling with WordPress and Gravity Forms Insights into how Tom scaled his product and why he stuck with WordPress and Gravity Forms for his tech stack. [00:10:00] The Evolution of WordPress and Gravity Forms A discussion on how WordPress and Gravity Forms have evolved over the years, including the impact of WPGraphQL and the certified developer program. [00:13:00] Introducing GravityBuilder.ai Tom explains the inspiration behind GravityBuilder.ai, a premium AI-powered add-on for Gravity Forms that simplifies form creation using prompts and document uploads. [00:19:00] The Role of AI in WordPress Development Matt and Tom discuss the potential and challenges of AI in WordPress development and how GravityBuilder.ai is solving real-world problems. [00:22:30] Building Trust in AI Tom addresses common AI skepticism and explains how GravityBuilder.ai ensures accuracy and reliability. [00:25:00] Beta Testing and Launch Strategy Tips and insights from Tom on successfully beta testing products and gathering feedback. [00:27:00] Closing Thoughts Tom reflects on the WordPress community, the journey back into development, and what’s next for GravityBuilder.ai. Important Links Mentioned: Tom Whittaker's LinkedIn Profile GravityBuilder.ai Website WPGraphQL WPGraphQL for Gravity Forms For anyone passionate about WordPress, Gravity Forms, or the role of AI in shaping the future of development, this episode is a must-listen.…

Breakdown - A Gravity Forms Podcast

1
Black Friday Strategies for WordPress Products 31:43

36 weeks ago31:43

31:43

In the latest episode of Breakdown, host Matt Medeiros sits down with Megan Jones to discuss Gravity Forms' Black Friday plans and share insights from prominent WordPress product owners about their holiday marketing strategies. Gravity Forms Black Friday Details Gravity Forms will offer its biggest discount of the year - 50% off all licenses (Basic, Pro, and Elite) from November 25th through December 3rd, 2024. The sale includes Gravity Flow licenses and promotes exclusive deals from certified developers through a dedicated landing page. Industry Expert Insights We published a few industry experts as guests this week. Hear what they had to share about their Black Friday promos and be sure to check out their products. Katie Keith - Barn2 Plugins Katie shared her experience managing sales across 19 WordPress plugins. Her key strategy involves encouraging higher-value purchases during the sale period. Despite offering significant discounts, Barn2 maintains or increases their average order value by promoting premium license options. Cole Fraser - Gravity Wiz Cole emphasized simplification in their Black Friday approach. While email marketing remains crucial, Cole advised against over-segmentation during busy sales periods. Black Friday shoppers typically seek straightforward messaging about deals rather than complex, personalized communications. Corey Maass - OMGIMG Corey highlighted the importance of listing products in Black Friday directories and roundups. While direct attribution proves challenging, these listings contribute to overall brand visibility during the sale period. Zack Katz - GravityKit Zack stressed the value of email subject line testing, noting that different subject lines not only affect open rates but also influence click-through behavior within the emails. Key Takeaways * 50% off has become the standard discount expectation for WordPress Black Friday deals * Simplify marketing messages during Black Friday to cut through inbox noise * Focus on growing email lists before the sale period * Consider bundling products or encouraging higher-tier purchases * List products in WordPress Black Friday directories for increased visibility * Test email subject lines when possible * Balance email frequency to maintain engagement without overwhelming subscribers Important URLs * Gravity Forms Black Friday: gravityforms.com/black-friday * Gravity Flow Black Friday: gravityflow.io/black-friday * Gravity Forms YouTube Channel: youtube.com/@gravitywp * Podcast: gravityforms.com/breakdown…

Breakdown - A Gravity Forms Podcast

1
Using Gravity Forms in Agency Projects 26:21

38 weeks ago26:21

26:21

In this episode of Breakdown, we dive into exciting updates from Gravity Forms, including the release of Gravity Forms 2.9 Release Candidate and the new Gravity SMTP 1.4.2. We also welcome Timothy Wood, founder of Always Curious, who shares his insights on using Gravity Forms for advanced applications, including a unique Magic Link login solution. Timothy discusses his agency's approach to leveraging Gravity Forms for data management and client solutions, as well as his commitment to giving back to the WordPress community. Key Takeaways: - Gravity Forms 2.9 introduces new features that enhance user experience and customization. - Gravity SMTP offers a cost-effective solution for sending transactional emails, especially for agencies. - Timothy Wood emphasizes the versatility of Gravity Forms for complex data management and client solutions. - The Magic Link plugin provides a modern alternative to traditional login methods, improving user experience. - Timothy's agency focuses on building applications within the WordPress ecosystem, showcasing the potential of Gravity Forms for advanced projects. - Community engagement and contributions are vital for the growth and improvement of the WordPress ecosystem. Connect with Timothy Wood: - Twitter: @codearachnid - Agency Website: alwayscurious.co Support the Podcast: If you enjoyed this episode, please share it on social media or your favorite community platforms. Don't forget to subscribe to Breakdown at gravityforms.com/breakdown for more insights every two weeks!…

Breakdown - A Gravity Forms Podcast

1
A Gravity Forms First Approach 31:19

44 weeks ago31:19

31:19

In this episode of Breakdown, Matt Medeiros sits down with Gil Amminadav from BrightLeaf Consulting to explore the innovative ways they're leveraging Gravity Forms in their business. Gil shares his "Gravity Forms First" approach, demonstrating how this powerful WordPress plugin can be used to create complex, custom solutions for clients. From building messaging systems to managing finances, Gil reveals how Gravity Forms has become the backbone of their operations, offering efficiency, scalability, and robust functionality. Key Takeaways: The "Gravity Forms First" mindset: Always considering Gravity Forms solutions before looking elsewhere Using Gravity Forms to build custom messaging systems and client portals Leveraging Gravity Forms for financial management and ledger systems The benefits of consolidating data and processes within the Gravity Forms ecosystem Insights into iterating and managing form versions for complex applications Introduction of the Asana for Gravity Forms plugin, bridging project management and form functionality Important URLs mentioned: BrightLeaf Consulting: https://brightleaf.info Asana Gravity Forms Integration: https://digital.brightleaf.info Gil's interview showcases the versatility of Gravity Forms beyond simple contact forms, highlighting its potential as a powerful tool for building custom web applications and streamlining business processes. This episode offers valuable insights for WordPress professionals looking to maximize their use of Gravity Forms and create efficient, scalable solutions for their clients.…

Breakdown - A Gravity Forms Podcast

1
Caring for WordPress clients + Updates from Gravity SMTP 38:31

52 weeks ago38:31

38:31

Today’s episode is a mix of interviews and highlights throughout the Gravity Forms universe. Matt interviews Ryan Sullivan from Sitecare, discussing the current temperature in the WordPress client support space. Ryan started Sitecare as “WP Sitecare” over a decade ago, pioneering the “care plan” as it’s known today. Southern Web acquired WP Sitecare roughly 4 years ago, and firmly planted on Sitecare as the longterm brand name. The duo discussed simplifying your client offerings to not only streamline the delivery of projects, but to also maximize your profit potential in the back of the house. The second half of the show is joined by Gravity Forms Content Marketing Lead, Megan Jones, to discuss her takeaways from WordCamp Europe where she spent some time with the team connecting with the WordPress community. Top takeaways for WordPress professionals: * WordPress 6.6 is set to release soon, featuring updates to the admin UI, grid layout improvements, and synced pattern overrides. * Gravity SMTP released version 1.1.0 with new integrations (Microsoft, Google) and the ability to set primary and backup connections. * Gravity SMTP version 1.2.0 added re-send email functionality and migration from WP Mail SMTP. * Site Care offers a 10% flat rate referral program for agencies partnering with them for WordPress maintenance services. * Gravity Forms is widely used for various purposes, including spam moderation, simple checkouts, and complex systems like classifieds. * Gravity Forms integrations (e.g., HubSpot, Salesforce) can help agencies target higher-tier clients with more complex needs. * WordCamp Europe in Turin was well-attended and considered a success by attendees. * There's a push to revive WordCamp London, with local meetups gaining traction. * WordPress event organizers may need to consider how to attract and cater to newer WordPress users at major events. Important URLs mentioned in the episode: https://gravitykit.com/live https://gravitykit.com https://sitecare.com https://gravityforms.com…

Breakdown - A Gravity Forms Podcast

1
Why We're at WordCamp Europe 6:48

1 year ago6:48

6:48

If you’re listening to this on your way to WordCamp Europe, or you’re just watching the livestreams from the comfort of your home, I wanted to let you know that our team is back supporting yet another WordCamp. Find us in our booth located in the Sponsors section of the venue and say “hi!” There’s lots to learn about Gravity Forms’ latest add-ons, features, new products like Gravity SMTP and what that means to you and your WordPress business. Come check out a demo of Gravity Flow our systems automation product that helps customers automate actions after forms get submitted into your WordPress database. Oh, we can’t forget our awesome new t-shirts — a whole new version is out! Customers say we have the best tee’s in the biz, come grab one before they’re all out! We also are giving away some cool stuff in the booth including: A LEGO NASA Artemis Set A Gravity Mission Pack (A backpack filled with some awesome Gravity Swag you can’t get anywhere else) Or a Gravity Forms and Gravity Flow License Combo! There’s one stipulation, you have to be present at the booth on Saturday the 15th at 215PM where we’ll announce the winners. If you’re not there, you won’t be able to grab your prize. It’s come to the attention of the WordPress Community that attendance for new participants at WordPress events are down. Obviously COVID and the a global pandemic shifted how events are accepted throughout the world, and while we’ve seen a bounce back in participation, it isn’t nearly as high as it once was. So I wanted to take a moment to share my experiences with WordCamps and advocate for you to attend the next one in your area. By the way, the next major WordCamp I’ll be at, along with the team from Gravity Forms is WordCamp US in Portland Oregon on September 17th - 20th. Here are my top 3 reasons for attending a WordCamp: One: The best bang for your buck event in our space Even with the price point of major WordCamp tickets rising to the $50 level, and general WordCamps hovering around $30 for access — you simply can’t beat this deal. Another hot event I know many other WordPressers attending, Cloudfest, comes with a general admission price tag of around $525 US dollars for standard access, which ramp up to well over $2,000 if you want access to everything. When you match the low cost of access to the high value of being in a venue filed with other WordPress users to talk, train, and collaborate with — that $30-50 is going a long way to helping you with your WordPress business or acumen. Two: All things WordPress Even if you’re not running a WordPress business, but you’re part of a team tasked with maintaining a WordPress site, WordCamps are a fantastic place to have that aha! Moment. When I started attending and speaking at WordCamps around 2015, it was the place to learn the software. Heck, maybe the only place aside from WordPress.org . Tutorials and blog posts were no where near as accessible as they are today. And as a content creator, there’s nothing more I want than someone listening to my podcast or watching my videos, but that in-person learning is much more magical. At WordCamps you can show up and learn more about using the software, attend a hyper specific talk ranging from how to blog with our favorite CMS or learn the latest and greatest development standards. There’s a healthy mix of content available to help elevate your WordPress game! Three: Community At the end of the day one of the most valuable aspects of WordPress the software, is the community behind it. If you’re new to WordPress and WordCamps, getting into the community should be a welcoming experience. Simply being with others on the early start of their WordPress journey can help you break the ice and feel less stressed — as if you’re the only one missing the bigger picture. As time marches on and you become more involved in the community, you enter the next phase where connections with others can ramp up your professional life within WordPress. That could be finding other freelancers or agencies to parter with, finding a full-time job in the space, or making connections with potential customers. WordPress has a massive footprint across many digital businesses, sometimes you’ll find WordPress living in the most unique environments — not just a blog or marketing website. Being involved in any of these phases helps WordPress thrive. At first you’re a little lost, then you meet your tribe, fully grasping what open source WordPress can for you and for others. A year later, you too are advocating for your friends and colleagues to take part in their local WordCamp too. Heck, maybe you even apply to speak at your first WordCamp. But, that’s a topic for another podcast. If you’re interested in learning more about WordCamps and where the next one is in your area, head to wordcamp.org and join the mailing list. WordCamp Central will list out all upcoming events, and if there’s not one in your area, you can reach out to the organizing team to see if there’s opportunity to start one in your city. At the very least, you could start with a local meetup to get the ball rolling. WordCamps are one of the best places to experience WordPress and truly grasp the value of open source within this thriving digital landscape. It’s why we at Rocketgenius and our family of products continue to support them every year. We hope to see you in our booth in Torino this weekend and in Portland Oregon at WordCamp US this September.…

Breakdown - A Gravity Forms Podcast

1
5 Profitable ventures with Gravity Forms and WordPress 44:36

2 years ago44:36

44:36

In this podcast episode, Matt kicks things off by talking about the release of the Conversational Forms Add-On. Matt will be hosting more Gravity Forms 101 livestreams on the main YouTube channel. Matt then delves into the meat of the episode, exploring different avenues to generate income with Gravity Forms. Matt asked ChatGPT to provide us with 5 ways to run a “Gravity Forms agency” and the go to market strategy to use. ChatGPT suggests starting a custom form development agency, a data analytics and reporting agency, a Gravity Forms training agency, a Gravity Forms maintenance and support agency, and a Gravity Forms integration agency. Matt takes the time to rate each opportunity and shares his personal thoughts on their potential profitability. As the episode progresses, Matt shifts gears and welcomes Joe Casabona to the podcast. They engage in a lively conversation about the benefits of utilizing Gravity Forms for podcasting and content strategy. Joe, an expert in this field, shares his experiences and highlights the advantages of incorporating Gravity Forms into podcasting workflows. Together, they emphasize the importance of repurposing podcast episodes to maximize their reach and impact. Overall, this episode offers valuable insights and creative ideas for leveraging the power of Gravity Forms while also delving into the world of podcasting. Whether you're interested in monetizing Gravity Forms or starting your own podcast, this episode has something to offer. Important links - https://www.gravityforms.com/add-ons/conversational-forms-add-on/ - WordCamp US 2023 – National Harbor, Maryland, August 24-26, 2023 - Gravity Forms 101 livestream - How I Built It - https://www.linkedin.com/learning/using-gravity-forms-in-wordpress-a-comprehensive-guide - https://twitter.com/jcasabona…

Breakdown - A Gravity Forms Podcast

1
Why Gravity SMTP & Doing more with GravityKit 40:47

2 years ago40:47

40:47

In this podcast episode, Matt announces some updates and collaborations related to Gravity Forms. Gravity Forms is now on WordPress.com, making it easier for small businesses to use the plugin. Matt interviews Adam Pickering, the lead product designer at Gravity Forms, discussing his role in designing the visual aspects of the plugin. They also talk about the new Gravity SMTP feature, which addresses email sending challenges. The conversation includes discussions about beta testing, integrating Mailgun, and the benefits of using Gravity SMTP. Matt interviews Zack Katz on GravityKit and its add-ons, as well as the importance of customer support. Zack elaborates on the different add-ons offered by GravityKit, which are designed to extend the functionality of Gravity Forms. These add-ons provide users with additional features and customization options, allowing them to tailor their forms to meet their specific needs. Zack highlights the benefits of using these add-ons, such as improved form validation, enhanced conditional logic, and advanced file uploads. The episode concludes with a mention of the upcoming release of Gravity Migrate, a new add-on for moving form data between sites. Important links https://gravityforms.com/ https://wordpress.com/ https://us.wordcamp.org/2023/ https://www.gravityforms.com/blog/wordpress-com-and-gravity-forms/ https://www.gravityforms.com/blog/introducing-gravity-smtp-test-the-alpha-today/ https://gravityforms.com/beta https://gravitykit.com/ https://www.gravitykit.com/gravitymigrate/…

Breakdown - A Gravity Forms Podcast

1
Re-Air: How to set up Gravity Forms + Stripe 39:58

2 years ago39:58

39:58

This is a recording of our most recent Gravity Forms 101 livestream which aired on our YouTube channel. In this episode, Matt and Jim walk us through setting up Gravity Forms install, including setting up a basic form and placing it on your WordPress website. The duo also takes us through setting up more advanced routing of email submissions and accepting payments via Stripe . Livestreams will take place once a month, so be sure to follow us on YouTube. Gravity SMTP was announced and we're looking for alpha version testers.…

Breakdown - A Gravity Forms Podcast

1
Anti-spam & fireworks; Building a directory site with Gravity Forms 35:49

2 years ago35:49

35:49

Matt and Dustin recently celebrated the launch of Turnstile 1.0, a solution to the problematic CAPTCHA screens that currently exist. It provides an upgrade over the older version and has received positive reviews from the tech community, with Dustin particularly keen to implement it on his WordPress sites. They discussed Google's surprising business decision to sell their domain registration business, and their trend of launching and then discontinuing products. They speculated on how this might affect sites that rely heavily on CAPTCHA for security. The duo also discussed updates and plans for Gravity Forms. They noted minor updates to Gravity Forms and Gravity Flow, but the release of Turnstile 1.0 stood out as the most significant add-on. Additionally, a tutorial video on how to set up Turnstile 1.0 is scheduled to be released on the 4th of July. In their conversation about donation form creation and customization with Gravity Forms, Matt talked about his recent experience in creating a donation form and expressed interest in user experiences with selling products or donation forms. Dustin expressed his desire for more customization options in Orbital , highlighting a potential future update for the platform. Michelle Frechette , one of the co-founders of underrepresentedintech.com , discussed how they use Gravity Forms and Gravity Kit to allow individuals to enter their profiles, making them discoverable through a search function. This project, started with Allie Nimmons, provides an essential community service without requiring extensive development costs. What's new in WordPress segment: WordCamps are set to change - In May 2023, WordPress' Community Team announced a significant shift in the WordCamp format to promote adoption, training, and networking for professionals, with eight pilot events confirmed to launch in 2023. These events, which include the first ever Low-Cost WordCamp in Leipzig, Germany, and a "WordPress Day" in Sevilla, Spain, are designed to be more experimental and flexible than the previous WordCamp format. The Community Team is still accepting pilot events for 2023 and is also scheduling into 2024, inviting prospective event organizers to submit their creative ideas. Naming the new Command Center in WordPress - WordPress contributors are debating the renaming of the Command Center, a feature introduced in Gutenberg 15.6 that serves as a quick search and command execution tool. The discussion, initiated by contributor Reyes Martínez, revolves around whether the name "Wayfinder" would better represent the feature's use cases and appeal to a less technical audience. However, many participants argue for a name that clearly describes the feature and aligns with industry conventions, such as "Command Palette," with the final decision yet to be made.…

Breakdown - A Gravity Forms Podcast

1
Pods to WCEU + Google Analytics 4 readiness 39:23

2 years ago39:23

39:23

WordCamp Europe is wrapping up, and the team from Gravity Forms was excited to see everyone in our booth. Congrats to the winners of our TikTok Giveaway, and there's still time to save 30% off licenses today + tomorrow. Important takeaways Stripe 5.0 release: The release of Stripe 5.0 is scheduled for June 14th. It brings updates to over 20 payment gateways, including the ability for customers to save their payment details for faster checkouts. Google Analytics add-on: The Google Analytics add-on has been updated to support Google Analytics 4, which is the latest version. This allows users to integrate Gravity Forms with Google Analytics 4 for tracking and analyzing data. Conversational Forms Add-On Beta 6: The podcast mentions a webinar held to showcase the beta version and encourages current customers to sign up for the beta program to provide feedback and access new releases. PODS plugin: The podcast features an interview with Scott Kingsley Clark, the developer of the Pods plugin. Pods is an alternative to Advanced Custom Fields (ACF) and allows users to create and manage custom fields in WordPress. The interview discusses the features and benefits of using Pods. Spam prevention tools: A video titled "Fight Spam with a Kiss, MIT" is mentioned, highlighting the spam prevention tools available with Gravity Forms. One of the tools mentioned is Akismet, which checks form submissions against its global spam database to prevent spam entries. Important links https://gravityforms.com/ https://gravityforms.com/beta https://pods.io/ https://jetpack.com/blog/introducing-jetpack-ai-assistant/ https://www.apple.com/apple-vision-pro/…

Breakdown - A Gravity Forms Podcast

1
Coming Soon: Conversational Forms Add-On 33:23

2 years ago33:23

33:23

Bonus episode! Matt, Adam, and Morgan held a live webinar with Q&A about the upcoming Conversational Forms Add-On. It was part of the Beta users only group. If you want to sign up to the group, head over to https://gravityforms.com/beta The Conversational Forms Add-On is currently in beta and we appreciate the feedback we have received from the community so far. It is important to note that after the beta period ends, the Conversational Forms Add-On will only be available with an Elite license . However, while in beta, this add-on can be installed and tested by anyone with an active Gravity Forms license.…

Breakdown - A Gravity Forms Podcast

1
Stripe 5.0, WCEU Giveaway, CosmicGiant rebrand 28:52

2 years ago28:52

28:52

We're back! Episode 3 comes full of fun updates to Gravity Forms, a TikTok WCEU giveaway, and you'll get to hear more about the ForGravity rebrand to CosmicGiant. If you know someone that loves Gravity Forms and WordPress, please share this episode with them! Show Notes: Word Camp EU Giveaway: Gravity Forms is giving away a swag bag to one lucky winner at Word Camp EU. To enter, follow Gravity Forms on TikTok, share or repost a recent Gravity Forms TikTok, and tag it with #formanything. The giveaway will run until June 9th, 2023. Stripe 5.0: Stripe 5.0 is now available for download. This new version of the Stripe add-on includes a number of new features, including: Support for 20+ payment methods Autofill payment details with Link Improved Stripe checkout experience CosmicGiant: CosmicGiant rebranded from ForGravity, that was formed by Travis Lopes. CosmicGiant develops a number of Gravity Forms add-ons, including: Fillable PDFs Advanced Permissions Legal Signing Interview with Travis Lopes, Cosmic Giant: How did you get started with Gravity Forms? I started using Gravity Forms in 2014 for a project I was working on. I was really impressed with how easy it was to use and how powerful it was. I quickly became a big fan of the plugin and started developing add-ons for it. What inspired you to start CosmicGiant? I wanted to create a company that was focused on developing high-quality Gravity Forms add-ons. I also wanted to create a company that was focused on providing excellent customer support. What are your plans for CosmicGiant? I plan to continue developing high-quality Gravity Forms add-ons. I also plan to expand the CosmicGiant team and provide even better customer support. Links: Gravity Forms: https://gravityforms.com/ CosmicGiant: https://cosmicgiant.com/…

Breakdown - A Gravity Forms Podcast

1
What else can you do with Gravity Forms? 36:33

2 years ago36:33

36:33

Today's special co-host is Megan Jones from the Gravity Forms Marketing Team. We'll discuss the upcoming release of our non-profit license, Cloudflare Turnstile add-on, and discuss WordPress as a no-code solution. If you're using Gravity Forms + Google Analytics, you don't want to miss the updates coming to our add-on. Important links Gravity Forms 2.7.6 Non-profit license Cloudflare Turnstile add-on Join the Gravity Forms Beta user group Gravity Forms as a no-code solution Video of the week Here's the latest video from our YouTube channel https://www.youtube.com/watch?v=Q23fnTw7esk Dustin shows us everything there is to know about the Pro license level of Gravity Forms Interview of the week How to take a small Gravity Forms plugin idea from code snippets to 46+ add-ons. Matt chats with David Smith, founder of Gravity Wiz.…

Breakdown - A Gravity Forms Podcast

1
Beta: We're starting a podcast (again.) 26:21

2 years ago26:21