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Manage episode 480675980 series 3322458
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Ben Whitla, Head of Brand and Marketing at Slate Auto, joins to share how they’re launching a new kind of EV. From ditching traditional car marketing to creating a modular, customizable vehicle, we cover the thinking behind the brand and campaign. Plus, how their taxidermy ad and internet puzzle got people talking.
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Manage episode 480675980 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ben Whitla, Head of Brand and Marketing at Slate Auto, joins to share how they’re launching a new kind of EV. From ditching traditional car marketing to creating a modular, customizable vehicle, we cover the thinking behind the brand and campaign. Plus, how their taxidermy ad and internet puzzle got people talking.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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