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Breaking the Code
Manage series 3529093
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
46 episodes
Manage series 3529093
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
46 episodes
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1 GLP-1 Santa?!: The Cultural Shifts Behind St. Nick's Changing Shape 25:12

1 Equity in Action PART 1: Understanding the Hearts and Minds of Multicultural Patients ft. Eirásmin Lokpez-Cobo 48:13

1 Women, Sports, and Leadership: The Evolution of Female Success ft. Claire Knapp and Denise Melone 44:32


1 Gifted, Neurodivergent, or Nerd: The Highs and Lows of Growing up Tagged as 'Gifted' 49:57

1 Unpacking the Rituals of Barbecues and Health: How we Give Structure and Meaning to an Unstructured World 22:47

1 Bridging Minds: Autism, Neurodivergence, and Inclusive Communication in Advertising 35:35

1 Defeating Cancer’s Hero Trope: Cancer Doesn’t Make Humans Super - It Makes Them More of Who They Already Are 25:54

1 Making Sense Of "Trigger Warnings": Stigma, Taboo, and Trauma 32:35

1 Uncomfortable Conversations Save Lives: The Surgeon General Weighs In On The Risks of Social Media 33:51

1 This is not a Drill: Cervical Cancer is Curable, but Treatment is Often Too Painful to Survive 48:20


1 Ensuring the Customer is Always Right: A Brand's Role in Consumer Health Decisions 35:34

1 Skip the Chocolates, Bring out the Blindfold: ParkinSex & Putting Intimacy At the Forefront 34:06

1 The Pain We Feel: Culture in Storytelling and The Learned Expression of Emotions 33:45

1 Nurses are HCPs too: Honoring the Beating Heart of the Healthcare System 36:34

1 A Chance to Stand Out: Does The SAT Do More Good Than Harm? 37:55

1 Do Superbowl Ads Do the Job?: Singing Busts, Resilient Athletes, & Family Photos with the Visually Impaired 54:25

1 Let's Think Zebras: Understanding Rare Disease Through the Lives of Those it Affects 38:48

1 Uncomfortable Conversations Save Lives: Gardasil, "The Sex Vaccine" 30:56

1 Medicine at a Crossroads: Doctor Distress, Medical Culture, And "Healing The Healers" 29:33

1 "I Think I'm Turning into my Parents": A Celebration of Life Stage Similarities and Generational Differences 46:43

1 Uncomfortable Conversations Save Lives: Shame, Stigma, and Taboos 36:24

1 "Your Hair Makes Me Look Like a Bad Mom": A Brief Review of the Semiotics of Hair 35:09

1 Task Overload in Healthcare: When the Provider is Overwhelmed, The Patient Can't Be In Focus 33:54

1 How Can We Sell the Idea of "Less" When We Are Wired to Want "More"? 27:12

1 Speaking Around Death: Communicating About The End of Life 26:19

1 Between Doctors and Patients:The Cultural Dynamics of the Medical Interview 32:26

1 The Truth, The Half Truth, and Flat-out Lies: Dishonesty is About Intention, Not Being Factual 17:27

1 Uncomfortable Conversations Save Lives: The Future of Inclusive Design 39:46
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