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From Dead-End to C-Suite: An Edtech’s Messaging Framework That Converts Education Conversations into Contracts
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Here's the Messaging Fix You Didn’t Know You Needed
If your EdTech offer sounds “nice” but never gets past your perfect client to respond… this episode is your wake-up call.
Carlos Zapata, founder of Unicorn Academy, joins me live from the IFE Conference in Monterrey, Mexico — and pulls back the curtain on the exact moment his company stopped stalling and started closing.
And here’s the kicker: it wasn’t the product that changed.
It was the pitch.
Carlos went from selling English upskilling as a “benefit” to positioning it as a revenue lever — and in the process, moved the conversation from the district HR lead to the top of the district.
If you’re still ghosting your own pipeline with vague messaging or trying to sell transformation to the wrong stakeholder, this episode is your cheat code.
🎯 3 Big Takeaways
1️⃣ It’s Not the Offer. It’s the Positioning.
Carlos didn’t change what he sold—he changed who he pitched it to. Goodbye HR. Hello growth-minded CEOs.
2️⃣ Conferences Aren’t Dead. They’re the Shortcut—If You Have Clarity.
Learn how Carlos leveraged live events to build real traction once his messaging was sharp and specific.
3️⃣ The Power of Channel Partners
Stop knocking on cold doors. Carlos reveals how one channel partner gave him instant access to top-tier clients who were already listening.
💡 Whether you’re a startup founder stuck in the “nice-to-have” trap or a sales team chasing low-quality leads, this episode gives you a messaging playbook you can steal today.
📨 Want help making your message land? DM “Clarity” and I’ll hop on a strategy call with you.
🔁 Know a founder still pitching the wrong person? Send them this.
Because in EdTech, the clearest message wins.
#EdTech #LeadGeneration #EdSales #MessagingStrategy #ChannelSales #FounderSales #CarlosZapata #BreakingTheGrade #ClarityConverts
If you loved this episode, take 10 seconds to subscribe on Apple Podcasts and Spotify.
Your support helps us reach more education founders who need this clarity.
Thanks for tuning in to Breaking the Grade — see you next week.
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