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From Ghosted to Booked: How Ashton Tate Filled His Calendar with Qualified School Leads
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You’re not afraid of hard work.
You’ve put in the hours.
You’ve sent the emails.
You’ve done the demos.
And still—no one’s biting.
That was Ashton Tate.
Founder of The Form Curriculum.
Fitness coach-turned-EdTech founder.
500 cold calls deep… and still stuck.
Then he changed one thing.
He stopped selling—and started listening.
In this episode of Breaking the Grade, Ashton shares the real story behind his pivot from “grinding” to getting real results—and how everything shifted when he joined the EdSales Elevation Experience.
This isn’t a highlight reel. It’s the truth about what most education founders get wrong—and what actually builds a system that sells your education business.
🎯 In this episode, you’ll learn:
- Why 500 cold calls didn’t convert—and what Ashton changed
- The uncomfortable moment when Josh “ripped apart” his messaging
- How Ashton finally booked qualified calls (and hired help to keep up)
- What it takes to go from “nobody’s replying” to overwhelmed with leads
- How the cohort model fast-tracked his confidence, clarity, and conversions
If your inbox is quiet…
If your leads are ghosting you…
If your product is strong but no one’s saying yes—
This is your wake-up call.
You don’t need to do more.
You need to say the right thing—to the right people.
#EdSales #LeadGeneration #EdTech #BreakingTheGrade
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