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How to Actually Make Real Estate Ads Work with Andrew Fogliato
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Let’s face it—most REALTORS® dabble in digital ads without ever seeing consistent results. This week on Breakthrough with Coach B, I’m joined by Andrew Fogliato, founder of Just Sell Homes, to unpack why that is... and what to do about it.
Andrew doesn’t sugarcoat it: if 100 agents are running ads right now, maybe one is doing it well. The difference? Strategy, systems, and knowing how to manage a lead once it comes in. We get into the nitty-gritty of ad spend, lead handling, performance vs. brand marketing, and why throwing $500 at Facebook just isn’t going to cut it anymore.
Whether you’re new to digital ads or ready to stop wasting money on boosted posts that go nowhere, this conversation will give you the clarity and confidence to invest wisely—and convert consistently.
🔹 What You’ll Learn in This Episode:
✅ Why most REALTORS® fail with Facebook ads
✅ What needs to be in place before you ever run a campaign
✅ Why boosting posts is a total waste of money (with one exception)
✅ The one question you must know the answer to before you scale: What’s your spend per transaction?
✅ Pro tips to stretch your ad budget (and avoid the 30% mobile tax!)
🔹 Bumper Sticker Worthy Quotes:
💡 “You don’t need crazy complicated lead magnets, you need the right message in front of the right person at the right time.” – Andrew Fogliato
💡 “If you don’t have a defined niche, you’re leaving money on the table.” – Andrew Fogliato
💡 “If you don’t pay, you don’t pay attention.” – Braden Wheatcroft
🔹 Resources & Free Downloads:
📚 Check out Andrew’s workshops at justsellhomes.com/workshops
📖 Read his latest marketing insights on REM
📲 Follow @andrewfogliato on Instagram for practical tips that actually work
🔹 Next Steps:
✅ Before running ads, map out your lead follow-up system—seriously
✅ Audit your current ad spend and ask: what’s my ROI per transaction?
✅ Subscribe to Breakthrough with Coach B for more no-fluff business strategies
🔹 Connect with Us:
🌎 Website: BradenWheatcroft.com
📱 Instagram: @bradenwheatcroft
📩 Email: [email protected]
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