BevBoost’s Secret to Fresher Beer

Brewbound Podcast

How can brewers preserve freshness and extend their beer’s shelf life without breaking the bank? Upslope Brewing founder Matt Cutter believes he’s found the answer with BevBoost, a Colorado company that has developed a patented dual-chambered widget that the company says is “food-safe, recyclable insert that holds fresh flavor compounds, functional ingredients, vitamins or even mood-enhancing additives such as THC and CBD, and unleashes them right when a carbonated drink is cracked open.” In the latest edition of the Brewbound Podcast, Cutter explains why his attempts to maintain an IPA’s flavor led to the founding of BevBoost and gives Brewbound editor Justin Kendall and managing editor Jess Infante a third-grade science lesson. He also shares his expectations for adding shelf life to beverages, how others interested in adding the widgets to their beverages can integrate them into their systems and why he believes BevBoost is prepared to scale and meet demand. Upslope is prepared to be the guinea pig with the release of Hop-Boosted IPA, which it celebrated last week at a party that featured side-by-side taste comparisons. Before the interview, Justin, Jess and Brewbound senior reporter Zoe Licata discuss the latest M&A activity in Colorado, where Wilding Brands has added decade-old Denver brewery Station 26 to its roster and Ska Brewing has been sold to two families in the beer distribution business. Plus, in this week’s edition of Another Round or Tabbing Out, Zoe explains why anxiety may not be what’s driving Gen Z to close out their tabs after every order.