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Wearing Many Hats: The Business Side of Being a Creative
Manage episode 477752656 series 3518046
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Have you ever felt uncomfortable promoting your creative work? That internal resistance to "shouting from the rooftops" is something nearly every artist faces. Today, I'm diving into why self-promotion isn't selfish—it's necessary.
As creatives running small businesses, we wear countless hats. The marketing hat often feels most awkward, but it's essential for connecting your work with the people who need it. I share my own journey of promoting my studio through everything from $5 social media boosts to local billboards, while emphasizing that authenticity trumps perfection every time. Your unique creative voice—the way you draw a line, mix colors, or approach your craft—deserves to be seen and celebrated.
The community you build around your work becomes your most powerful marketing engine. When someone experiences what you offer and tells a friend, that connection sparks a chain reaction that no paid advertisement can match. I've witnessed this firsthand as my studio has grown, with visitors often mentioning they followed me online or heard about my space from someone else. These connections fuel my transition from healthcare professional to full-time studio owner, allowing me to fully invest in my creative community.
Remember that sharing your work isn't about ego—it's about inspiration. Your creative journey might be exactly what someone else needs to see to begin their own. Whether you're creating to sell or simply for personal fulfillment, your authentic voice matters. What creative passion are you ready to share with the world?
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Portfolio website: Brewtifully.com
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LinkedIn: Tracy Dawn Brewer
Chapters
1. Permission to Self-Promote as Artists (00:00:00)
2. Finding Your Unique Creative Style (00:03:03)
3. Authentic Marketing and Community Building (00:05:12)
4. Embracing Creative Passion Full-Time (00:09:06)
5. Helping Others Discover Their Creativity (00:11:51)
56 episodes
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