))
Second-Time Founders Still Fail - Solar Market Lessons from Kreo Spinoff
Manage episode 506747535 series 3481938
Content provided by Bricks And Bytes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bricks And Bytes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
"Don't build shitty products for problems that don't exist."
This brutal advice from Maksim hit different. After spinning off from his first AEC tech company Kreo, he's now building PVFarm - solar design software that's pulling in $40K average revenue per customer.
In today's episode of Bricks & Bytes, we had Maksim and we got to learn about why distribution beats product in AEC, how he cracked the $150M solar design market, and why most startup marketing tactics fail in construction tech... and many more!
Tune in to find out about:
✅ Why relationship-based sales trump amazing products in AEC
✅ The two pathways to selling enterprise software in construction
✅ Why LinkedIn outreach and email marketing don't work for AEC startups
✅ How vertical integration beats horizontal CAD tools for specific building types
Listen now on Spotify to hear how Maksim went from building multiple failed products to finding product-market fit with a 40-hour learning curve software that customers love.
-----------
Our Sponsor:
Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com
BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io
4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/
-----------------
Chapters
00:00 Introduction to Maxim and His Journey in AEC Tech
03:02 Lessons Learned from Creo: Market Understanding and Sales Strategies
05:58 The Relationship Between Sunbeam and PVFarm
09:12 Understanding Sunbeam's Focus and Product Offerings
11:57 The Importance of Collaboration in Design
14:54 Navigating the Competitive Landscape of Solar Design Software
17:57 Market Size and Growth Potential in Solar PV
20:56 Go-to-Market Strategies and Customer Engagement
23:58 Building Value Through Education and Relationships
26:55 Webinars as a Tool for Engagement and Education
33:28 The Value of Community Engagement
33:56 Marketing Strategies That Fail
36:00 Leveraging AI for Usability
39:26 Navigating the AI Landscape
41:14 Building Robust Tools in a Competitive Market
43:52 The Go-Kill Framework for Product Ideas
46:22 The Role of a CEO in a Tech Startup
51:53 Balancing Discipline and Flexibility in Teams
52:41 Successful Products in AEC
54:51 Building in Different Markets
57:12 The Importance of Community in Tech
59:20 Managing Remote Teams
01:01:08 The Intersection of Jiu-Jitsu and Business
226 episodes
Share
