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The $100/sqft Home: How Mobile Factories Could Solve America's Housing Crisis
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Could mobile factories revolutionize homebuilding and solve the housing crisis? One company thinks they've cracked the code.
In this episode of Bricks & Bytes, we sit down with Alex Gample, co-founder of Cuby, who's tackling America's housing shortage with a radical approach: containerized micro-factories that can be deployed anywhere to manufacture homes at $100-110 per square foot—significantly cheaper than traditional construction.
Key topics discussed:
How Cuby's mobile micro-factories work and why they chose a distributed model over gigafactories
The company's ambitious plan to deploy 275 factories over the next decade
Why construction productivity hasn't improved in decades while other industries have transformed
How they're using unskilled labor with advanced software guidance to replace skilled construction workers
The regulatory challenges that have killed previous housing innovation attempts
Their partnership model with local developers and the economics behind it
Why Eastern European engineering talent is giving them a 7-10x cost advantage
The three-phase master plan from factory deployment to vertical integration
"For every seven folks that now retire from the construction industry, only one replaces them... nine out of 10 times no one even has in their immediate circle someone that swings a hammer."
Discover how Cuby is reimagining homebuilding from the ground up, why their "antithesis" approach might succeed where others have failed, and what it could mean for making homeownership accessible again.
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