The formula for driving office value with Louise Ioannou
Manage episode 486403614 series 3648062
In this insightful episode of Bricks & More, Adrian Strittmatter is joined by Louise Ioannou — Head of Workspace at HB Reavis UK — to explore what truly makes a modern office irresistible in 2025 and beyond.
Drawing on her journey from branding to leasing, Louise shares how HB Reavis has reimagined office space as a holistic product: one shaped by hospitality, sustainability, flexibility, and community.
For Louise, the office is no longer just a place to work — it's a value-driven ecosystem designed to support business objectives, attract talent, and foster belonging.
Key talking points:
🏢 Why wellness, flexibility, and hospitality are now baseline expectations — not extras
📈 The commercial case for retention over churn in both traditional and flex leases
🌱 How sustainability and community engagement are redefining real estate value
🧩 Why cross-functional teams are key to delivering spaces people truly want
📊 Why “knowing your customer” is just as vital in commercial real estate as in consumer brands
If you're wondering what it really takes to create future-proof, in-demand office destinations — this episode has answers.
Louise’s LinkedIn: https://www.linkedin.com/in/louise-ioannou/
HB Reavis: https://hbreavis.com/uk/
Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter
Saentys: https://saentys.com/
7 episodes