A Masterclass in Storytelling with Craig Wortmann, CEO, Sales Engine

Bright Spots in Healthcare

The most powerful person in the world is the storyteller. Steve Jobs believed this, and it's never been more accurate, especially in healthcare.

Renowned storytelling expert Craig Wortmann—Professor at Northwestern’s Kellogg School of Management and CEO of Sales Engine joins Eric Glazer to discuss one of the most underutilized leadership tools in healthcare: storytelling.

During the episode, Craig shares a practical framework—Collect, Categorize, Construct, Convey—to help healthcare leaders use storytelling to drive action, inspire change, and connect more deeply with teams and stakeholders.

You’ll learn:

• Why stories persuade better than data

• The four types of stories every leader should tell

• How to embed storytelling into your leadership routine

Plus, Craig explains how failure stories can actually build trust—and why storytelling is a leadership discipline, not just an art.

About Craig

One of the most respected voices in storytelling and leadership, Craig Wortmann is an award-winning educator, three-time entrepreneur, author and CEO. Craig is also Clinical Professor of Innovation & Entrepreneurship at Northwestern’s Kellogg School of Management and the Founder & Academic Director of the Kellogg Sales Institute.

He founded Sales Engine, a tools and services firm founded on the principle that leaders should treat sales as the engine of their business, in 2009. Craig and his team consult to the world’s largest and most successful companies, as well as some of the world’s fastest-growing entrepreneurial companies.

Craig is author of What’s Your Story™? a book that helps people tell the right story at the right time for the right reasons. You can learn more about Craig here: https://www.linkedin.com/in/craigwortmann/

About Bright Spots in Healthcare

Bright Spots in Healthcare is produced by Bright Spots Ventures

Bright Spots Ventures brings healthcare leaders together to share working solutions or "bright spots" to common challenges. We build valuable and meaningful relationships through our Bright Spots in Healthcare podcast, webinar series, leadership councils, customized peer events, and sales and go-to-market consulting. We believe that finding a bright spot and cloning it is the most effective strategy to improve healthcare in our lifetime.

Visit our website at www.brightspotsinhealthcare.com