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Behind the Scenes of Trek Tots: Kim Wright's Entrepreneurial Adventure
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This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares:
- How TrekTots began
- Designing the product from scratch
- Finding a manufacturer
- Dealing with trademark challenges
- Marketing on a budget – Using influencers, press, and Theo Paphitis’ SBS network to build visibility.
- Juggling business and family
- Learning as you go and the value of community
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