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Creating Content That Sells - with Aggie Meroni, White Bee Digital
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Feeling stuck on what to post on social media? Wondering if you're doing too much… or not enough? If social content leaves you scratching your head (or shouting into the void), this episode is for you.
This week, I chat with Aggie Meroni, founder of Whitebee Digital – a paid social agency that helps e-commerce brands thrive on Meta, Pinterest, and TikTok. While Aggie knows ads inside and out, this conversation is all about organic content – and how to make it work before you even think about running ads.
- Learn how to create a content strategy that feels manageable and purposeful
- Hear the kinds of posts that really resonate – from unboxings to founder stories to behind-the-scenes snippets
- Find out why buying followers is a huge no-no – and what to do instead
- Discover which platforms make the most sense for your product and your audience
- Learn simple ways to repurpose content (hello, ChatGPT!) so you’re not always starting from scratch
- Understand what metrics actually matter and how to know if your content is working
Aggie shares loads of practical tips in a super approachable way – no jargon, no pressure, just helpful advice you can take away and try today.
Whether you’ve got one product or a whole range, you’ll come away feeling clearer, more confident, and ready to show up online in a way that feels good (and gets results).
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