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Maximise Your Christmas Sales with Strategic PR Tips - with Louise Cox
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If you're a product-based business, Christmas PR isn’t just a nice-to-have — it can be one of the most powerful ways to boost your visibility and sales all year. Getting your products featured in festive gift guides and seasonal stories can lead to a surge in traffic, a flurry of orders, and some seriously valuable brand credibility. In this episode, we’re talking about how to make it happen (even if you’ve never done PR before).
I'm joined by the brilliant Louise Cox, a small business publicity expert who specialises in helping product-based brands get featured in the press. We dive into why now (yes, in August!) is the perfect time to start planning your Christmas PR – and exactly how to do it, even if you're on a budget or doing it all yourself.
In this episode, you'll learn:
- How to get your products featured in Christmas gift guides
- What journalists are really looking for – and how to make your product stand out
- Simple steps to pitch your product, even if you’ve never done PR before
- Free and low-cost ways to find press opportunities
- Other festive PR ideas beyond gift guides that can help raise your profile
Whether you’re just starting out or looking to get more press coverage this year, this episode is packed with practical advice and simple steps you can take straight away.
USEFUL LINKS
Louise Cox PR Website https://www.louisecoxpr.co.uk/
Louise Cox Instagram https://www.instagram.com/louisecoxpr/
Readly https://gb.readly.com/
Mailtrack https://mailsuite.com/en/
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