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Ep 178: From Insight to Innovation - Featuring Flyodd Wood, Andrea Ng & Perrine Cavat
Manage episode 439314324 series 2701749
Content provided by British Chamber of Commerce SG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by British Chamber of Commerce SG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Explore the evolving landscape of brand strategy, consumer insights, and luxury innovation with the top marketing leaders from 1HQ, Canvas8 and Diageo.
Floydd Wood, Strategy Director at 1HQ, shares his expertise on brand strategy and the creative solutions driving his agency’s success. Andrea Ng, APAC Insights Director at Canvas8 and our moderator for the conversation, tells us about the latest consumer insights and cultural trends shaping the Asia-Pacific market. Perrine Cavat, Luxury Scotch Innovation Director APAC at Diageo, discusses the innovations and strategies redefining luxury scotch brands in the region.
Together, they explore the impact of evolving consumer preferences, the role of innovative strategies in brand success, and the future of luxury marketing. They also reflect on their personal experiences, challenges, and successes within their fields.
Listen to the full episode to gain valuable insights into brand strategy, consumer behaviour, and luxury innovation, and discover the latest trends driving the marketing and business forward.
Subscribe to the BritCham Singapore Podcast on your favourite player, and please take a moment to give us a 5* rating if you enjoyed the show.
186 episodes
Share
Manage episode 439314324 series 2701749
Content provided by British Chamber of Commerce SG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by British Chamber of Commerce SG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Explore the evolving landscape of brand strategy, consumer insights, and luxury innovation with the top marketing leaders from 1HQ, Canvas8 and Diageo.
Floydd Wood, Strategy Director at 1HQ, shares his expertise on brand strategy and the creative solutions driving his agency’s success. Andrea Ng, APAC Insights Director at Canvas8 and our moderator for the conversation, tells us about the latest consumer insights and cultural trends shaping the Asia-Pacific market. Perrine Cavat, Luxury Scotch Innovation Director APAC at Diageo, discusses the innovations and strategies redefining luxury scotch brands in the region.
Together, they explore the impact of evolving consumer preferences, the role of innovative strategies in brand success, and the future of luxury marketing. They also reflect on their personal experiences, challenges, and successes within their fields.
Listen to the full episode to gain valuable insights into brand strategy, consumer behaviour, and luxury innovation, and discover the latest trends driving the marketing and business forward.
Subscribe to the BritCham Singapore Podcast on your favourite player, and please take a moment to give us a 5* rating if you enjoyed the show.
186 episodes
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Similar to BritCham Singapore
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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