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Is radio becoming obsolete to national advertisers?

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Manage episode 453603948 series 1260176
Content provided by Momentum Media and A Momentum Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Momentum Media and A Momentum Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Radio is still a cornerstone of many national media buys in Canada, but let’s be frank - it doesn’t deliver metrics that digital-first marketers are asking for.

We gathered a group of heavy hitters from Canada’s biggest agencies to talk about the state of national radio ad sales and the challenges and opportunities for clients and broadcasters alike.

Joining our publisher Shawn Smith on this episode of Broadcast Dialogue - The Podcast are Canadian Broadcast Sales President Gerry MacKrell; Omnicom Media Group Chief Strategy Officer Shane Cameron; GroupM Chief Investment Officer Lindsey Talbot and Glassroom General Manager Scott Stewart.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

275 episodes

Artwork
iconShare
 
Manage episode 453603948 series 1260176
Content provided by Momentum Media and A Momentum Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Momentum Media and A Momentum Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Radio is still a cornerstone of many national media buys in Canada, but let’s be frank - it doesn’t deliver metrics that digital-first marketers are asking for.

We gathered a group of heavy hitters from Canada’s biggest agencies to talk about the state of national radio ad sales and the challenges and opportunities for clients and broadcasters alike.

Joining our publisher Shawn Smith on this episode of Broadcast Dialogue - The Podcast are Canadian Broadcast Sales President Gerry MacKrell; Omnicom Media Group Chief Strategy Officer Shane Cameron; GroupM Chief Investment Officer Lindsey Talbot and Glassroom General Manager Scott Stewart.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

275 episodes

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