Scaling and Selling A Lead Gen Empire from Scratch with Anthony Sarandrea

Broadcast Your Authority

You can scale fast. But can you scale to sell?

In this episode of Broadcast Your Authority, Danielle and I talk with Anthony Sarandrea, a fractional CMO who built Pocket Your Dollars, a lean lead gen company that drove $10M in annual profit and sold for $70M.

We get into how he flipped the agency model, aligned pricing with performance, and turned client results into leverage without paid ads or bloated teams. We also expose the mistakes that stall growth like relying too heavily on Meta, ignoring conversion gaps after the click, and chasing leads that never convert.

If you're a B2B founder, agency owner, or CMO building toward an exit, tune in to the full episode of Broadcast Your Authority: Scaling and Selling A Lead Gen Empire from Scratch with Anthony Sarandrea.

Subscribe to our YouTube channel, Broadcast Your Authority, and leave us a review on Apple or Spotify.

Anthony Sarandrea is a performance marketer and founder of Pocket Your Dollars, a lead generation company that scaled to over 1 million customers a year and was acquired for $70 million. He’s worked with Fortune 50 brands like UnitedHealthcare and celebrity names like Snoop Dogg and Ellen DeGeneres. Today, he serves as a fractional CMO helping companies scale with paid media that actually converts. He’s also a board advisor for Arizona’s largest VC fund, a minority owner of the Charlotte Hornets, and a leading donor to education and mental health initiatives.

Connect with Anthony Sarandrea:

Website: https://anthonysarandrea.com/

LinkedIn: https://www.linkedin.com/in/anthony-sarandrea/

Instagram: https://www.instagram.com/anthonysarandrea/

—————————————————————————————————

At 𝗕𝗥𝗢𝗔𝗗𝗖𝗔𝗦𝗧 𝗬𝗢𝗨𝗥 𝗔𝗨𝗧𝗛𝗢𝗥𝗜𝗧𝗬, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, YouTube, and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets and more for your Podcast. All for the cost of an experienced employee. We help you build visibility, credibility, authority and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles and more to maximize your Podcast everywhere! All you do is press record, and we do the rest.

Book your discovery call today at https://broadcastyourauthority.com/

Follow us on Instagram: https://www.instagram.com/broadcastyourauthority

TikTok: https://www.tiktok.com/@broadcastyourauthority

Subscribe on YouTube: @broadcastyourauthority

Join our FREE Facebook Group: https://www.facebook.com/groups/broadcastyourauthority

Leave a Review on Apple Podcast: https://podcasts.apple.com/au/podcast/broadcast-your-authority/id1734233878

Leave a 5 Star Review on Spotify: https://open.spotify.com/show/6DtSQEK9uWllLjAiSEKB9p

#LeadGeneration #ContentMarketingROI #FractionalCMO