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59: The Pepski Generation
Manage episode 277145823 series 2403275
In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But it wasn’t Pepsi’s first deal with the Soviets. For decades, one executive had been flying to the Soviet Union to meet foreign trade ministers, politicians, and regular Russians. At the height of the Cold War, he was determined to make a deal and bring two countries locked in a bitter conflict together.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
73 episodes
Manage episode 277145823 series 2403275
In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But it wasn’t Pepsi’s first deal with the Soviets. For decades, one executive had been flying to the Soviet Union to meet foreign trade ministers, politicians, and regular Russians. At the height of the Cold War, he was determined to make a deal and bring two countries locked in a bitter conflict together.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
73 episodes
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