20 Years in Radio (Insider 238)

Build A Big Podcast - The Marketing Podcast For Podcasters

Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ...

Big Ideas in This Episode

• Celebrate podcast milestones—what 20 years brings

• Tap celebrity power: Cameo for podcast buzz

• Forget the crowd, seduce listeners one-on-one

• Make your audience your secret co-host

• Grow your email list—get greedy with giveaways

• Want clout? Invest in stories, not gear

• Burnout or “rust-out”—hustle wins every time

Why You Should Listen

• How “being present in the moment” can make your interviews fly by—and your listeners lust for more

• The 20-year secret to podcast longevity most podcasters don’t want you to know

• The “one to one method” proven to turn every listener into a passionate fan hanging on your every word

• Why celebrating your wins (even if you hate celebrating) gives you unstoppable momentum

• How a Hollywood celebrity can promote your podcast—without blowing your budget or your mind

• A D-list hack: Let forgotten stars lend you their fame and turn envy into audience growth

• The invisible co-host trick that makes your audience feel like they control your podcast (and love you for it)

• The “audience as puppet master” principle for harnessing feedback and steering your show straight to profit

• How to build a cult-like following by getting listeners to connect, collaborate, and crave each other’s attention

• The single easiest way to supercharge your email list … with contests so addictive people beg to get in

• The ruthless email-gathering secret no major podcaster will talk about in public

• How to cut promotion effort in half by riding the power of giveaways and instant gratification

• The tools you need to conquer your niche and devour your competitors—without spending a fortune

• Why obsessing over the perfect mic is a sucker’s game—and where the real riches are created

• The $60 setup that makes you sound like a broadcasting god while lazy podcasters waste thousands on gear

Episode Timestamps

• [00:03] Why time speeds up (or slows down) on memorable podcast interviews—and how being “present in the moment” changes everything

• [04:03] The accidental moment that launched David Hooper’s 20-year podcasting career and what you can learn from it

• [05:23] How celebrating milestones—or not—can secretly impact your podcast longevity and mindset

• [06:59] Lessons from joining SiriusXM: Why jumping into live national radio after years of syndication is a game-changer

• [08:13] How to use celebrity shout-outs from Cameo to instantly boost your podcast’s credibility and listener buzz

• [11:56] The “one to one method”—why podcasts fail when hosts talk to a ‘crowd’ instead of an individual listener (and how to fix it)

• [17:58] The truth about spending money on your podcast—why upgrading your microphone probably won’t get you more listeners or credibility

You want these links ...

• Subscribe to Build a Big Podcast
• See Big Podcast AMP for personalized podcast growth assistance

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 238 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)