Pricing with Purpose

Build to Enough

#MBA #Entrepreneur #Business #Keila Hill-Trawick #Little Fish Accounting #Small Business #Accounting #Tax #Women

30:23

Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

about a year ago 18:34

MP3•Episode home

In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the customer experience.

(00:00) - This is Build to Enough
(01:46) - Exploring the Long-Term Impacts of Discounting
(03:01) - The Hidden Costs of Discounting
(03:07) - Case Study: The JCPenney Pricing Strategy Mishap
(07:08) - Alternatives to Discounting: Adding Value
(09:23) - Communicating Your Value and Pricing Strategy
(14:53) - Building Value-Based Relationships Over Discounts
(16:54) - Conclusion and Resources for Effective Pricing

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

153 episodes

Pricing with Purpose

Build to Enough

published about a year ago

MP3•Episode home

(00:00) - This is Build to Enough
(01:46) - Exploring the Long-Term Impacts of Discounting
(03:01) - The Hidden Costs of Discounting
(03:07) - Case Study: The JCPenney Pricing Strategy Mishap
(07:08) - Alternatives to Discounting: Adding Value
(09:23) - Communicating Your Value and Pricing Strategy
(14:53) - Building Value-Based Relationships Over Discounts
(16:54) - Conclusion and Resources for Effective Pricing

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

153 episodes

#MBA #Entrepreneur #Business #Keila Hill-Trawick #Little Fish Accounting #Small Business #Accounting #Tax #Women

All episodes

Build to Enough

1
Booked, Busy and Not Broke 13:33

12 weeks ago13:33

13:33

Busy seasons can feel like proof that everything is working—revenue is up, new clients are rolling in, and the momentum feels unstoppable. But without intention, those same highs can lead to overspending, rushed decisions, and burnout. Keila shares how to use times of abundance to strengthen your business: building cash reserves, hiring strategically, maintaining consistent marketing, and protecting your team’s capacity. It’s a reminder that sustainable success isn’t just about surviving the slow seasons—it’s about being smart when things are good, too. (00:00) - Introduction and Recap (01:03) - Navigating Busy Periods (02:50) - Building Financial Reserves (03:37) - Smart Team Management (05:01) - Securing Access to Capital (05:40) - Consistent Marketing Strategies (06:58) - Staying on Top of Financials (07:45) - Avoiding Overextension (08:47) - Reflecting on Personal Experiences (10:32) - Client Strategies for Stability Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
Navigating the Inevitable Summer Slowdown 11:37

14 weeks ago11:37

11:37

Not every season is for pushing. In this episode, I’m talking about why the slower pace of summer isn’t a sign that we’re falling behind—it’s actually a key part of growing our firms with intention. These quieter months give us rare breathing room to reassess, reset, and realign. I’m sharing how we treat summer at Little Fish Accounting like a business strategy retreat. We use this time to dig into what tax season taught us, refine our internal systems, and support our clients in doing the same. When we use slow periods intentionally, they become less about pausing and more about positioning our firms for what’s next. (00:00) - Introduction to Seasonal Slowdowns (01:00) - Embracing the Summer Slowdown (01:49) - Reflecting and Resetting Your Business (02:34) - Mid-Year Review and Budget Assessment (03:46) - Evaluating Internal Processes (05:03) - Strategic Planning and Service Offerings (05:43) - Little Fish's Approach to Slow Seasons (07:57) - Taking Breaks and Personal Time (08:53) - Guiding Clients Through Midyear Reviews (10:09) - Conclusion: Making the Most of Slow Seasons Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
Scaling Without Overhead – How to Grow Without Breaking the Bank 15:11

16 weeks ago15:11

15:11

In a business world obsessed with bigger, faster, and more—what if growth didn’t have to mean higher costs? In this episode of Build to Enough , Keila breaks down how small business owners can scale intentionally without taking on unnecessary overhead. From avoiding the most common scaling traps to using automation and smart pricing, this episode is packed with practical, actionable advice that will help you grow smarter—not just bigger. (00:00) - Introduction to Sustainable Scaling (01:37) - Common Scaling Traps to Avoid (03:51) - Lean Growth Strategies (05:27) - Optimizing Pricing and Services (07:16) - Outsourcing vs. Hiring (09:42) - Investing in Growth (13:10) - Recap and Final Thoughts Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
Beyond Busy: How to Know When It’s Time to Expand 12:38

18 weeks ago12:38

12:38

Too many entrepreneurs mistake chaos for a growth signal, when really, it’s a sign to pause and reassess . In this episode, we’re breaking down how to tell if hiring or expanding your services is the right move—or just a reaction to overwhelm. (00:00) - Introduction and Recap (00:59) - The Myth of Being Busy (01:59) - Identifying the Need to Expand (02:18) - Capacity Limits and Missed Opportunities (05:07) - Avoiding Expansion Traps (07:39) - Intentional and Sustainable Growth (10:09) - Key Takeaways for Strategic Growth (12:04) - Conclusion Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
Scaling Smart: The Financial Foundations of Growth 11:55

20 weeks ago11:55

11:55

Growth sounds exciting—until cash flow issues, surprise expenses, and bad pricing decisions throw everything off track. In this episode, we’re getting real about what it actually takes to scale sustainably. I’m breaking down four key financial metrics that can make or break your growth, plus how to use them to make smart, strategic moves (instead of just hoping for the best). (00:00) - Introduction to Scaling Smart (01:31) - Understanding Your Financial Standpoint (01:40) - Revenue: Identifying Profitable Services (04:49) - Pricing for Profitability (06:16) - Ensuring Reliable Cash Flow (07:29) - Using Financial Metrics for Strategic Decisions (09:16) - Building a Strong Financial Foundation (10:52) - Conclusion and Next Steps Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
How to Avoid Financial "Heartbreak" During Tax Season 13:29

22 weeks ago13:29

13:29

You know that feeling when you finally get your tax return back, and the number staring at you is way higher than you expected? That’s financial heartbreak. 💔 But it doesn’t have to be that way! In this episode, we’re talking about how to stay ready so you don't have to get ready. What You’ll Learn: 🔹 Why tax surprises happen (and how to dodge them) 🔹 The real key to saving on taxes (hint: it’s not just deductions) 🔹 Simple ways to keep your finances organized year-round 🔹 How to work with your accountant, not just drop off paperwork No more last-minute stress—let’s get you prepped and in control. (00:00) - This is Build to Enough (01:08) - Understanding Financial Heartbreak (02:00) - Importance of Proactive Financial Planning (03:34) - Strategies for Avoiding Tax Surprises (04:47) - Role of Bookkeeping in Tax Planning (05:38) - Quarterly Estimates and Clear Communication (07:48) - Mid-Year and Year-End Tax Planning (09:02) - Practical Tips for Tax Preparation (11:04) - Staying Organized and Professional Help (12:25) - Review and Adjust Your Tax Strategy Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
Building a Roadmap to Scale 12:50

24 weeks ago12:50

12:50

Do you ever wonder if your business is set up to grow the way you actually want it to? In this episode Keila breaks down how to use your financial data as a compass to reaching your goals. She’ll dive into the common traps business owners fall into—like overextending resources, running on gut instinct, or ignoring key numbers—and how tracking the right metrics can help you avoid them. Plus, she explains how tools like dashboards and reporting can give you a clearer picture of what’s working, what’s not, and how to course-correct along the way. If you’re ready to stop guessing and build your business in a way that works for you , this episode is packed with actionable tips to get you there! (00:00) - Introduction to Scaling Your Firm (01:06) - Importance of Data in Business Growth (02:00) - Challenges of Ignoring Data (04:10) - Financial Metrics and Goals (05:47) - Spotting Inefficiencies (06:24) - Intentional Decision Making (07:11) - Client Support Strategies (09:18) - Scenario Planning (10:23) - Actionable Steps for Business Growth (12:15) - Conclusion Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
Goal Setting That Actually Works 16:05

26 weeks ago16:05

16:05

How many times have we set big, ambitious goals at the start of the year, only to feel overwhelmed a few months in? 🙋🏽‍♀️ This week on Build to Enough, Keila shares why traditional goal-setting often fails us and how to flip the script. Instead of chasing someone else’s version of success, let’s focus on what’s enough for you . ✨ In this episode: ✔️ How to set goals aligned with your values and capacity ✔️ Why "enough" is the key to sustainable success ✔️ Practical tips to create intentional, focused goals (00:00) - Welcome to Build to Enough (01:21) - Setting Goals for the New Year (03:01) - Defining 'Enough' in Your Business (04:15) - Implementing SMART Goals (07:25) - Avoiding Burnout and Overcommitment (13:10) - Practical Tips for Sustainable Success (14:43) - Conclusion and Looking Ahead Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
REPLAY: Finding Your Capacity Sweet Spot 15:12

28 weeks ago15:12

15:12

As we enter the new year, enjoy this bonus rebroadcast of "Finding Your Capacity Sweet Spot" Determining the right number of clients to take on without compromising quality or burning out is essential. On this episode, Keila talks about how to set ideal revenue goals, assess your bandwidth across life and work, and strike the perfect balance between earning target income and maintaining sanity. Going beyond "work-life balance" into intentionally designing your business around your desired lifestyle. Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
Tax Advisory: The Natural Next Step for Small Accounting Firms 13:15

30 weeks ago13:15

13:15

Keila Hill-Trawick breaks down how accounting firms can evolve beyond basic tax preparation to offer meaningful advisory services that benefit both the firm and their small business clients. She distinguishes between tax preparation, advisory, and planning services while providing practical steps for implementing these offerings without overwhelming your firm. Drawing from her experience at Little Fish Accounting, Keila explains why fixed-fee comprehensive packages often serve small businesses better than à la carte tax services, and how firms can deepen client relationships while creating new revenue streams. (00:00) - Welcome to Build to Enough (00:52) - The Importance of Tax Advisory Services (01:11) - Specializing in Small Firms (03:43) - Defining Tax Preparation and Advisory (06:35) - Implementing Tax Advisory Services (10:25) - Benefits for Firms and Small Businesses (12:28) - Conclusion and Next Steps Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
Making the Leap to CFO Advisory Services 32:10

32 weeks ago32:10

32:10

Ever feel like traditional accounting services are putting you on a hamster wheel—lots of work, not enough impact? Adam Lean from The CFO Project is here to show us how to break free. In this episode, Adam dives into how accountants can level up their practices by offering high-value advisory services that go beyond the numbers. He’s trained hundreds of accountants to escape the commodity trap, work smarter (not harder), and make a real difference for their clients. We talk about overcoming imposter syndrome, shifting your mindset, and how to make the leap into advisory work—all while keeping your life balanced and your sanity intact. If you’re ready to create more impact and work fewer hours, this is the conversation you don’t want to miss. (00:00) - Welcome to Build to Enough (00:57) - Meet Adam Lean of the CFO Projectr (02:11) - The Need for CFO Advisory Services (03:49) - Starting the CFO Project (07:37) - Benefits of Advisory Services for Accountants (08:43) - Different Paths for Accountants in Advisory (12:17) - Changing Accountants Client Growth Mindset (18:07) - Overcoming Challenges and Imposter Syndrome (26:45) - Mentorship and Community Support (29:56) - Final Thoughts and Contact Information Connect with Adam! The CFO Project - https://thecfoproject.com LinkedIn - https://www.linkedin.com/in/adamlean Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
401k Plans for Small Firms w/ Guideline 28:00

35 weeks ago28:00

28:00

Former accountant turned Guideline product manager James von der Lieth breaks down how small accounting firms can offer competitive retirement benefits without breaking the bank. From navigating state mandates to understanding the new Starter 401(k) option, James shares practical insights on implementing and managing retirement plans for both firms and their clients. Learn how modern 401(k) providers are making it easier than ever to offer retirement benefits, plus discover how accounting firms can create new revenue streams by helping clients with their retirement planning needs. Connect with James! Guidline - https://www.guideline.com LinkedIn - https://www.linkedin.com/in/james-von-der-lieth-3450b33b Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
Preparing to Grow Your Team with Kira La Forgia 38:39

37 weeks ago38:39

38:39

HR expert Kira La Forgia breaks down what small business owners need to know before making their first (or next) hire. From understanding the true costs beyond salary to showcasing company culture authentically, she shares practical insights on building teams that align with your business values and goals. While many entrepreneurs focus solely on finding help, Kira emphasizes the importance of stepping into leadership and creating sustainable systems that support both business growth and employee success. (00:00) - Introduction and Guest Welcome (01:25) - Kira's Background and Business Journey (02:11) - Understanding Small Business HR Needs (03:19) - Signs It's Time to Hire (06:00) - Strategic Hiring and Budgeting (10:09) - The Hidden Costs of Hiring (15:24) - Showcasing Company Culture (22:35) - Effective Interview Strategies (26:02) - The Challenges of Small Business Hiring (27:07) - Paradigm's Recruiting Service (32:56) - Final Thoughts and Advice Connect with Kira! Paradigm - https://the-paradigm.com/aboutkiralaforgia/ LinkedIn - https://www.linkedin.com/in/kiralaforgia Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
Hiring Quality People 11:39

39 weeks ago11:39

11:39

Discover how hiring quality talent can transform your accounting firm's capacity and profitability. This episode explores the long-term benefits of strategic hiring, from increased efficiency to improved client satisfaction. Learn practical tips for attracting top talent, conducting effective interviews, and fostering a culture of continuous growth and development within your team. (00:00) - Introduction: The Importance of Quality Hiring (01:31) - The Cost of Poor Hiring Decisions (02:07) - Maximizing Team Efficiency with Quality Hires (04:34) - Beyond Accounting: Hiring for Other Roles (05:38) - Long-term Benefits of Quality Hiring (07:18) - Creating an Attractive Job Offering (08:34) - Effective Onboarding and Development (10:25) - Assessing and Improving Hiring Strategies (10:48) - Conclusion: Building a Profitable Team Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co Twitter - x.com/littlefishcpa More About Little Fish Accounting Learn more about Little Fish’s suite of services at www.littlefishaccounting.com . Follow Little Fish Accounting at instagram.com/littlefishaccounting…

Build to Enough

1
Building a Unique Benefits Package 14:09

41 weeks ago14:09