Digital marketing on a budget with Light Alive Marketing

Build with BBB

Unlock the secrets to marketing success with Angel Melvin from Light Alive Marketing as we share a trove of strategies and insights tailored for the budget-conscious entrepreneur. From painting studios to accounting firms, our conversation promises to equip you with the knowledge to craft a marketing language that resonates with your clientele. Discover how to create an impactful presence in the marketplace, find the sweet spot between DIY marketing and when to bring in the pros, and learn to navigate the challenges of self-promotion with the finesse of a seasoned marketer.
Diving into audience identification, we unveil the importance of knowing not just who your customers are but where to find them and how to capture their attention. Listen as we dissect the relationship between audience demographics and media channel selection, offering a strategic approach to content that converts. Whether your target audience is millennials on Instagram or boomers on Facebook, we've gotten the lowdown on how to engage them effectively with the resources you have at hand.
Lastly, we shatter the myth that email marketing is a relic of the past, highlighting its enduring value in a robust marketing toolkit. From becoming a Storybrand certified guide to weaving your customer into the fabric of your brand's story, this episode is jam-packed with practical advice and actionable steps. Ready to take your small business marketing to new heights? Join us for a marketing masterclass that will transform the way you connect with your audience and amplify your message.
Connect with Angel Melvin:
https://www.lightalive.marketing/
https://www.bbb.org/us/ok/norman/profile/digital-marketing/light-alive-marketing-0995-90060637/#sealclick
Email marketing resources:
Can-Spam: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
Story Brand: https://storybrand.com/

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Chapters

1. Marketing Strategies for Small Businesses (00:00:00)

2. Importance of Marketing for Small Businesses (00:04:06)

3. Understanding Your Target Audience for Marketing (00:11:30)

4. Importance of Branding in Business (00:22:19)

5. Email Marketing Strategies for Small Businesses (00:30:37)

6. Storybrand Marketing Framework Conversation (00:41:03)