AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work

Build Your Copywriting Business

#Careers #Higher Education #Business #Podcasting Education #Filthy Rich Writer

51:57

On the Season 2 debut of Lost Cultures: Living Legacies , we travel to Bermuda, an Atlantic island whose history spans centuries and continents. Once uninhabited, Bermuda became a vital stop in transatlantic trade, a maritime stronghold, and a cultural crossroads shaped by African, European, Caribbean, and Native American influences. Guests Dr. Kristy Warren and Dr. Edward Harris trace its transformation from an uninhabited island to a strategic outpost shaped by shipwrecks, colonization, the transatlantic slave trade, and the rise and fall of empires. Plus, former Director of Tourism Gary Phillips shares the story of the Gombey tradition, a vibrant performance art rooted in resistance, migration, and cultural fusion. Together, they reveal how Bermuda’s layered past continues to shape its people, culture, and identity today. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

30 days ago 58:49

MP3•Episode home

AI is coming for your job next 😟

AI is wiping these people out of work 😰

Within 5 years, AI will destroy these careers 😱

People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines.

And the algorithm just feeds the drama.

No one is clicking on headlines like “AI is changing the way these 5 job roles go about their work.”

But here’s the boring truth: AI is a support, not a solution.

This special bonus podcast episode is actually a training: “AI & Your Copywriting Career: What You NEED to Know to Use AI to Your Advantage, Wow Your Clients, & Keep Landing High-Paying Work.”

In it, Kate and I are are sharing ways you can use AI to work smarter, including prompts that will help your productivity while still wowing your clients.

No career field looks like it did 10 years ago—or even 5 years ago. Instagram, TikTok, heck—the internet itself!!—are so new in the scheme of advertising and copywriting.

People have had to evolve from expensive photoshoots to more quick-and-dirty content to meet the cadence of the social media cycle.

Copywriting has been around for decades (Google it, and some people would argue *centuries*). Copywriting is not going away, just evolving like everything else.

Adaptability will always be crucial in any field. But lucky for us, the core principles of copywriting (features vs benefits, a clear CTA, etc.) remain the same.

Ready to start using AI to your advantage?

---------------

Mentioned in the Episode

Ep. 117: Best Free Software for Copywriters

Related Links

Can Copywriting Software Replace Skilled Copywriters in 2025?

---------------

Get Free Copywriting Training here

278 episodes

AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work

Build Your Copywriting Business

28 subscribers

published 30 days ago

MP3•Episode home

AI is coming for your job next 😟

AI is wiping these people out of work 😰

Within 5 years, AI will destroy these careers 😱

People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines.

And the algorithm just feeds the drama.

No one is clicking on headlines like “AI is changing the way these 5 job roles go about their work.”

But here’s the boring truth: AI is a support, not a solution.

In it, Kate and I are are sharing ways you can use AI to work smarter, including prompts that will help your productivity while still wowing your clients.

No career field looks like it did 10 years ago—or even 5 years ago. Instagram, TikTok, heck—the internet itself!!—are so new in the scheme of advertising and copywriting.

People have had to evolve from expensive photoshoots to more quick-and-dirty content to meet the cadence of the social media cycle.

Copywriting has been around for decades (Google it, and some people would argue *centuries*). Copywriting is not going away, just evolving like everything else.

Adaptability will always be crucial in any field. But lucky for us, the core principles of copywriting (features vs benefits, a clear CTA, etc.) remain the same.

Ready to start using AI to your advantage?

---------------

Mentioned in the Episode

Ep. 117: Best Free Software for Copywriters

Related Links

Can Copywriting Software Replace Skilled Copywriters in 2025?

---------------

Get Free Copywriting Training here

278 episodes

#Careers #Higher Education #Business #Podcasting Education #Filthy Rich Writer

All episodes

Build Your Copywriting Business

1
230. Copywriting Across the Country in an RV - Sarah's Story 50:01

4 days ago50:01

50:01

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. ⛰️ National parks. 🇲🇽 Mexico. 📍And currently Arizona. As someone who values her freedom and flexibility, Sarah has been RVing since 2019 and living her dream working wherever she wants, whenever she wants. By the time this airs who knows where Sarah will be! (How cool is that?!) On today’s episode of the Build Your Copywriting Business podcast, Kate and I are bringing you a long overdue conversation with Sarah (we get to see her regularly in the CCA Next Level mastermind…but realized we haven’t shared her story with YOU!). Yes, she’s sharing tips on working while traveling, the tech tools she swears by, and how she stays safe. But she’s sharing SO much more than that, including how she improves her copywriting skills and the point she hit in her business that spurred her to join CCA Next Level. (Our favorite tip: “Don’t be afraid to stand out in whatever way you naturally stand out.”) ------------ Mentioned in the Episode Sarah’s Portfolio – flourishwriting.com 7 Tips to Living the Digital Nomad Lifestyle as a Copywrite BONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice Related Links 6 Must-Pack Items to Write Copy Overseas Ep. 140: Traveling Europe While Running a Copywriting Agency—Chris’s Story Ep. 100: Take Advantage of the Digital Nomad Lifestyle BONUS – Laser Coaching: How Can I Work Remotely from Anywhere in the World? --------------- Get Free Copywriting Training here…

Build Your Copywriting Business

1
229. Changing a Habit? Here's the Cycle You're Going Through 28:05

11 days ago28:05

28:05

🟢 Good news: we always have the option to learn and grow as humans. 🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle. 🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again. Whether you’re learning to write copy, attempting a consistent gym routine, developing a flossing habit, or any other change, you will go through this emotional cycle. On today’s episode of the Build Your Copywriting Business podcast, Kate and I are walking you through the 5 stages of the emotional cycle of change and sharing crucial tips to help you make it past stage 3. If you’ve ever felt like giving up (and who hasn’t?!), you’re going to learn exactly why that is and what you can do to push through the “valley of despair” to reach the pinnacle of success. --------------- Mentioned in the Episode Book: The 12 Week Year Five Stages You Move Through Emotionally When Changing Behavior ( From InFocus Leadership Solutions) BONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a Copywriter What to Do When You Feel Inadequate BONUS Laser Coaching: Finding Confidence Learning Something New Related Links The System Copywriters Need to Efficiently Get Work Done Learn How To Stay Focused Year-Round With Help From These Books 5 Easy Tips for Maximizing Your Time --------------- Get Free Copywriting Training here…

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1
228. She Quit Her Full-Time Job with Her Second Copywriting Invoice - Jenny's Story 41:41

18 days ago41:41

41:41

Raise your hand if your background has nothing to do with copywriting. 🙋‍♀️🙋🙋‍♂️ That’s where 99.9% of us start, too! Jenny is no different: She spent 10 years as a tennis coach in the United Kingdom, where she’s from, and New Zealand, where she has lived for more than 15 years. After another decade working for Tennis New Zealand, Jenny wondered if it was even possible to transition to another career. Spoiler: Jenny effectively changed careers. On today’s episode of the Build Your Copywriting Business podcast, she’s sharing her tips for what to consider if you want to change careers. But beyond that, Jenny is sharing how she used her previous career experience to launch her copywriting career—and quit her full-time job after sending her second invoice. If you’ve ever had the thought, “Am I stuck here forever?” you need to listen to Jenny’s story. Whether you’re looking to transition to copywriting or still exploring your options, Jenny offers inspiration to realize you are never stuck. --------------- Mentioned in the Episode 5 Keys for Getting Valuable Connections on LinkedIn Use Copywriting Networking to Help Land More Clients Jenny’s Portfolio – lovegrovecopy.com The Book: What Color Is Your Parachute? The Book: The 12 Week Year Related Links Ep 140: Traveling Europe While Running a Copywriting Agency—Chris’s Story Ep. 73: Bridging the Gap from Quitting a Job to Full-Time Freelance --------------- Get Free Copywriting Training here…

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1
227. How Do I Write an About Page? [Copywriting Tips] 21:29

25 days ago21:29

21:29

About pages are SO important: They’re often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.) Effective about pages convey to the user what the company can do for them . Why should they go with this business over a competitor? Why should they trust this business to solve their challenge or fulfill their need? On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you’re writing an about page. So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park. --------------- Mentioned in the Episode Creative Brief: The First Step to Any Successful Copywriting Project Websites Copywriters Need to Bookmark How to Win Trust to Get Copywriting Clients Related Links Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages 4 Steps to Write a Wildly Effective About Us Page Why Landing Pages Are the Perfect First Copywriting Projects How to Write a Sales Page That’ll Make Your Client Ecstatic --------------- Get Free Copywriting Training here…

Build Your Copywriting Business

1
AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work 58:49

30 days ago58:49

58:49

AI is coming for your job next 😟 AI is wiping these people out of work 😰 Within 5 years, AI will destroy these careers 😱 People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines. And the algorithm just feeds the drama. No one is clicking on headlines like “AI is changing the way these 5 job roles go about their work.” But here’s the boring truth: AI is a support, not a solution. This special bonus podcast episode is actually a training: “AI & Your Copywriting Career: What You NEED to Know to Use AI to Your Advantage, Wow Your Clients, & Keep Landing High-Paying Work.” In it, Kate and I are are sharing ways you can use AI to work smarter, including prompts that will help your productivity while still wowing your clients. No career field looks like it did 10 years ago —or even 5 years ago. Instagram, TikTok, heck—the internet itself!!—are so new in the scheme of advertising and copywriting. People have had to evolve from expensive photoshoots to more quick-and-dirty content to meet the cadence of the social media cycle. Copywriting has been around for decades (Google it, and some people would argue *centuries*). Copywriting is not going away, just evolving like everything else. Adaptability will always be crucial in any field. But lucky for us, the core principles of copywriting (features vs benefits, a clear CTA, etc.) remain the same. Ready to start using AI to your advantage? --------------- Mentioned in the Episode Ep. 117: Best Free Software for Copywriters Related Links Can Copywriting Software Replace Skilled Copywriters in 2025? --------------- Get Free Copywriting Training here…

Build Your Copywriting Business

1
226. Using Copywriting to Catapult Her Content Career - Maile's Story 32:14

5 weeks ago32:14

32:14

If you love writing, you’re going to relate to Maile’s story. Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles. Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was already writing for some clients. But these clients were looking to her to write things like email, webpages, and more. On today’s episode of the Build Your Copywriting Business podcast, Maile is sharing secrets to successful pitching, plus offering her take on AI and what she’s seeing with her clients. Whether you’re already a writer or looking to (finally!) get paid for your writing, I know Maile’s story is going to leave you feeling inspired. (Bonus: she shared some *spot-on* tips for setting boundaries to ensure she has time for what matters most: her family.) --------------- Mentioned in the Episode mailetimoncopy.com Features vs. Benefits Quiz: Test Your Copywriting Knowledge Related Links What is Content Strategy? And How Is It Different from Copywriting? SEO Copywriting Guide for Search Result Ranking Success SEO Copywriting & Strategy 101: How to Write SEO Ep 166: How Copywriters Can Add Content Strategy as a Service – with Amanda Hand --------------- Get Free Copywriting Training here…

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1
225. What Jobs Can I Do As a Copywriter? 19:56

6 weeks ago19:56

19:56

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Let’s get the “duh” out of the way: with copywriting training you can become a copywriter. But, when you have copywriting skills, there are so many other career and job possibilities. On today’s episode of the Build Your Copywriting Business podcast, Kate and I are first sharing some of the new-fangled job titles to look out for besides “copywriter.” But then, the part that I would encourage you to stick around for, we’re talking about all the doors that you open when you learn how to write copy. Comprehensive Copywriting Academy students prove time and time again that there are unlimited possibilities for copywriters. Carli is a social media manager. Adele is a communications director. Sunny is a marketing strategist. And Kate herself is our marketing manager in addition to writing copy for her other clients! (If you haven’t, check out their stories and so many others on the CCA student stories playlist > ) If you’re ready to explore your career options, listen now! --------------- Mentioned in the Episode Ep. 20: Changing Careers to Become a Copywriter – Adele’s Story Ep. 103: Becoming a Social Media Copywriter & Manager—Carli’s Story Ep. 44: Transitioning out of the Military and Building a Copy Career – Tyler’s Story Episode 218: Copywriting Opens Doors to Career Opportunities – Sunny’s Story Ep. 4: Meet Our Head Copy Coach, Kate Related Links Which Work-From-Home Writing Jobs Are Real? How to Draw Copywriting Work Opportunities to You Ep 142: On-Staff vs. Freelance Copywriting: Which is Better? --------------- Get Free Copywriting Training here…

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1
224. Why You Should (Almost) Never Quote Copywriting Prices on a Call 34:39

7 weeks ago34:39

34:39

If your neighbor with a 5-bedroom, 4.5-bath house needs a renovation and your other neighbor with a 1-bedroom, 1-bathroom house also needs a renovation, do you think they’d cost the same price? No way! That’s the same that’s true of copywriting projects. Not all copywriting projects are the same and there’s NO WAY! you can quote an accurate price without understanding the project. Pricing can feel like a chore, but I promise you’re probably overcomplicating it. Today’s Build Your Copywriting Business podcast episode is giving you all the insight you need to come away feeling confident when quoting prices. Kate and I are sharing why you should (almost) never quote copywriting prices when you first meet with a client and offering scripts for how to guide the conversation so you come across as the professional that you are. --------------- Mentioned in the Episode Episode 219: How to Avoid Copywriting Employment Scams Episode 201: Top Copywriting Myths, Busted – Part II Get an Exclusive Bonus Recording When You Review the Podcast Related Links Getting Information From Clients, When to Price Your Services, and Boosting Confidence What Do You Bill For? (And What Don’t You?) --------------- Get Free Copywriting Training here…

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1
223. If Not Now, When? A Deep Dive Into Decision Making 30:53

8 weeks ago30:53

30:53

You’ve probably heard the saying, “The best time to plant a tree was 20 years ago. The next best time is today.” And that’s never been more true with anything worthwhile in life: Saving for retirement Improve your health Restart a friendship And, yes, changing careers In this episode of the Build Your Copywriting Business podcast, Kate and I are exploring the question, “If not now, when?” Turns out, we often have very good answers to that question. I’ll do it when my kids graduate high school. I’ll do it when my bank account hits $2,000. I’ll do it next month, once this current project is out of the way. Any of these sound familiar? We all do it. Kate and I are sharing limitations we’ve placed on ourselves—and how we’ve started to get real with our actual priorities. Here’s the thing: the difference between people who achieve their goals and those who don’t is the people who achieve their goals start. They may spend 15 minutes a day working toward their goal when they want to spend 2 hours. But the point is, they take action—even if it’s the tiniest action. Because it’s never too late to start. But it’s always too late to wait. --------------- Mentioned in the Episode Ep. 158: Set Your Future Self Up for Success Right Now Related Links Have Trouble Making Decisions? These Questions Will Help When You Need to Get Down to Work: The 5 Second Rule Ep. 143: Business Builder or Time Waster? Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney The System Copywriters Need to Efficiently Get Work Done --------------- Get Free Copywriting Training here…

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1
222. This Teacher Now Leads a Team of Copywriters - Catching Up with Charlotte 28:02

9 weeks ago28:02

28:02

When Kate and I first talked to Charlotte, she shared how she replaced her teaching income with copywriting within 6 months of joining the Comprehensive Copywriting Academy ( you can catch that original interview right here! ). It’s been more than two years (!) since that conversation (Kate is still hung up on the fact that it’s been that long …). So, we figured we were long overdue for a catchup. And a LOT has happened: Charlotte is now leading a team of copywriters! In this conversation, she shares why she transitioned from freelance to a full-time job, what she’s learned, and what advice she has to copywriters earlier on in their journeys. --------------- Mentioned in the Episode Ep. 115: This Teacher Wanted More Work/Life Balance…and Found It with Copywriting – Charlotte’s Story Ep. 98: Why Freelance Copywriters Should Still Apply to Full-Time Jobs Related Links Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen’s and Julie’s Story Ep. 148: Copywriting Replaced This Teacher’s Income and She Works Less Hours—Jess’s Story Ep. 160: How This Teacher Doubled Her Salary and Decreased Stress—Amanda’s Story Ep. 206: From Monk to Teacher to Copywriter – John’s Story Ep. 16: Freelancer to Full-Time Remote Copywriter – Karisa’s Story Ep. 191: This Copywriter Books Work 3+ Months Out—Here’s How She Does It – Lizzie’s Story --------------- Get Free Copywriting Training here…

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1
221. "I Don't Want To!" Tactics for Completing Un-Fun Tasks 45:03

10 weeks ago45:03

45:03

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Do it! Just do it!" That's often what I find myself yelling at my computer screen when I don't want to do the task that I know I need to do. Now, I'm the first to admit that I'm not the most productive person in the world. But there are a few tactics that I use to get stuff done—even when I'm not having my best day. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing our best tips for how we get work done when we are dragging our feet and would much rather stay on the couch. If you're avoiding certain tasks, listen to this episode now and you'll come away with tactics you can immediately use to do the things you need to do. --------------- Mentioned in the Episode Get Things Done Book 3 Simple Tools To Help You Stop Procrastinating and Start Doing with Megan Sumrell (note: must be logged into the CCA to access) Episode 158: Set Your Future Self Up for Success Right Now Staying Productive When I’m Unmotivated: Pomodoro Technique 5 Tips for Getting Down to Your Copywriting Work 4 Productivity Tactics Related Links Daily Habits of the Most Successful Writers & Creatives Amp Up Your Copywriting Productivity With Ultra Scheduling When You Need to Get Down to Work: The 5 Second Rule 5 Ways Super-Productive Copywriters Start Their Days 4 Tools to Stay On Top of Your To-Do List Staying Productive While Working From Home The System Copywriters Need to Efficiently Get Work Done --------------- Get Free Copywriting Training here…

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1
220. How to Have Uncomfortable Client and Work Conversations 30:53

11 weeks ago30:53

30:53

It’s SO much easier to avoid difficult conversations. (Frankly, sometimes I’m so tired, I want to avoid conversations all together!) But, *sigh*, that’s not the way to be a professional. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing examples of client conversations that you might be tempted to avoid, but absolutely need to have. I can guarantee that 99% of the time these will be 5-minute conversations that will help you avoid major hassles—like migraines or extra edits (or both!). Listen now for how to handle these conversations like the pro that you are. --------------- Mentioned in the Episode What Are Your Copywriting Business Rules? Episode BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client Ep. 182: What’s the Best Way to Communicate with Copywriting Clients? Related Links Why Your Copywriting Clients Need Your Guidance The Huge Benefits of Writing for Clients that Don’t “Wow” You Learning to Effectively Communicate as a Copywriter How To Develop a Thick Skin 5 Things Clients and Product Managers Wish Copywriters Knew Ep. 203: Secrets to Smooth Copywriting Client Relations --------------- Get Free Copywriting Training here…

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1
219. How to Avoid Copywriting Employment Scams 25:43

12 weeks ago25:43

25:43

Quick quiz! What’s the first thing you do when a potential client reaches out to you? A. Squeal in excitement B. Start digging into the copy, duh! C. Stalk them on LinkedIn Well, the answer should be some combination of A and C. Excitement is totally warranted when a new client reaches out—especially if you like the company! But, as with many things in life, we need to hold space for two seemingly opposite things: excitement and skepticism. Job scams are a tale as old as time. They’re not unique to copywriters, but there are a few red flags specific to writers you can look out for. And, there are a few key steps to take before agreeing to any work! Listen to hear Kate and I share our top tips for spotting job scams and how to (wisely!) proceed if you’re interested in any opportunity. --------------- Mentioned in the Episode Ep. 56: What is a Copywriting Test and Should You Do One? Setting Boundaries as a Copywriter Ep. 182: What’s the Best Way to Communicate with Copywriting Clients? Related Links Which Work-From-Home Writing Jobs Are Real? Ep. 133: Are You Giving Off Any of These Copywriter Red Flags? --------------- Get Free Copywriting Training here…

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1
218. Copywriting Opens Doors to Career Opportunities - Sunny's Story 26:50

13 weeks ago26:50

26:50

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. You know that with copywriting training you can become a copywriter. (Duh!) But did you know copywriting can open doors to so many other career opportunities? Kate and I got to sit down with CCA student Sunny to hear how (spoiler!) she went from designer to copywriter to marketing strategist. Sunny went to school for graphic design … but didn’t love design. As some of her clients asked her if she could write copy, Sunny said, “Sure!” But realized two things: She enjoyed copywriting more than design. If she was going to offer copywriting services to clients, she needed more formal training. In this episode of the Build Your Copywriting Business podcast, Sunny shares her story and tips for other copywriters, including how within 3 months of joining the CCA she was able to quit her serving job, what she’s charging clients, and how she feels copywriting helps with all areas of her life. --------------- Mentioned in the Episode Sunny's portfolio: solcopy.ca Related Links BONUS Laser Coaching: Why Copywriting is a Recession-Proof Job Ep. 175: Career Resolutions to Make Right Now Ep. 110: What’s Your Copywriting Career Path? --------------- Get Free Copywriting Training here…

Build Your Copywriting Business

1
217. "Help I'm Sick!" Here's How to Keep Copywriting Projects on Track 21:30

14 weeks ago21:30