5 Critical Warning Signs You Need a New Marketing Approach

build your profitable product business with mel robbins thelotco business podcast

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Are you marketing your little heart out 24/7 but still hearing crickets when it comes to actual sales? Or maybe your traffic is fine but conversions? Not so much. If you're nodding along, this episode is your wake-up call.

Today, I’m breaking down the 5 biggest signs your marketing strategy is completely broken—and giving you the practical, no-fluff fixes to actually turn things around. Spoiler alert: this is not about working harder; it’s about getting smarter.

We’ll chat about:

✨ Why hustling for every single sale is a red flag
📉 What’s really going on when your sales are inconsistent AF (yep, I kept it clean for the kiddos)
🛒 The truth about traffic that doesn’t convert
💌 Why your customers aren’t coming back (and how to fix it)
📱 And the biggest one… what to do if your entire biz is relying on social media

This one’s packed with real talk, actionable tips, and plenty of those "oh crap, that’s me!" moments. You are not alone, and there is a better way to run your marketing without burning out.

🎉 PLUS: I’ve got a free webinar coming up that you do not want to miss
It’s called: The Profitable Product Business Roadmap – Your 90-Day Plan to More Sales & Consistent Profit (Without Relying on Social Media)
And yes, it’s as juicy as it sounds. I’ll walk you through exactly how to build a marketing machine that works while you sleep—so you’re not constantly stuck on the content hamster wheel.

👉 Click here to register now or find the link in the show notes below.

Resources & links from the episode:

• Register for the FREE 90-Day Roadmap Webinar
• Related episodes:
  • [What Should Be in Your Welcome Email Sequence]
  • [How to Build Your Email List for Your Product Biz]

If this episode hit home, do me a little favor and share it with a biz bestie who needs it too! And of course, hit that subscribe button so you never miss a moment.

Let’s go make marketing fun, profitable, and something you actually look forward to again.

xo
Mel

Courses mentioned in this podcast:

Roadmap To Profit

Nail Your Email Marketing

SEO Booster

Pinterest For Product Businesses

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I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.