How to Add a Digital Income Stream to Your Product Biz

build your profitable product business with mel robbins thelotco business podcast

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This week, we’re rewinding a very popular episode of the podcast—and trust me, it hits even harder right now.

If you’ve ever thought about adding a digital layer to your product-based business—or if you’re quietly wondering what’s next for you beyond the stockroom or sales floor—this episode is a must-listen.

I’m diving into why digital products aren’t just for “online coaches” or influencers, and how you, as a retailer, maker, or brand founder, can turn your skills, story, or process into something scalable and impactful.

Whether it's a course, a workshop, a downloadable guide, or a membership—this episode will open your eyes to what's possible when you stop trading time for money and start thinking like a Digital CEO.

PLUS: You’ll hear from my own coach, James Wedmore, as he breaks down exactly how to get started, even if you have zero audience and no idea where to begin.

🎯 What You’ll Learn:

• Why digital products can be the perfect addition to a physical product biz
• Real-life examples from my own clients and James' community (think: HR consultants, teachers, knitters, dog trainers—you name it!)
• How to monetize before you make it and validate your idea first
• The biggest mindset shifts that make a scalable business possible
• What I learned from sitting in a room with multi-6 and 7-figure digital business owners
• Why now is exactly the right time to explore this in your own business journey

🛠 Resources & Links:

• 🎥 Register and Watch the free Rise of the Digital CEO training with James Wedmore here.
  
• 💬 Join my private watch party + discussion group here
  
• 💡 Want to chat about whether a digital offer is right for you? DM me on Instagram @thelotco or send me an email via my website.

💖 Loved this episode?
Share it with a friend who's craving more freedom in their biz, or leave a review on Apple Podcasts to help more product-based founders find this show!

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I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.