Inside the Trade Show Trenches: What Really Went Down at Recent Australian Trade Shows

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In this episode, I’m giving you the ultimate insider scoop from the recent Australian trade show circuit Life Instyle, Reed Gift Fairs, and AGHA.

Whether you were there, thinking about exhibiting next time, or wondering what the heck goes on behind those branded stands, this one’s for you.

From the buzz on the floor and real sales numbers, to the unexpected brand collaborations and cringe-worthy mistakes I saw some newbies make—I'm breaking it all down.

I’ll talk about what really makes a trade show successful (spoiler: it’s not just the orders), the importance of shelf-ready packaging and smart starter packs, and why connection not just conversion is your secret weapon.

I also dive into the question I get asked all the time: Which show should I do? Life Instyle vs. Reed vs. AGHAvand the truth about what suits who.

If you’re a brand looking to grow through wholesale or a retailer wondering how to make smarter buying decisions, this episode is packed with gold. Think of it like your own private trade show debrief, minus the sore feet and overpriced food.

What I cover:

• The real results exhibitors experienced.
• Common mistakes I saw brands make (and how to avoid them)
• How to make your booth unforgettable (even upstairs!)
• Why shelf-ready packaging and starter packs are non-negotiables
• The unquantifiable wins—like friendships, packaging hacks, and collabs
• A comparison between Life Instyle, Reed, and AGHA shows
• Why showing up is more than just standing at a booth

Bonus tip: If you're prepping for your first (or next) trade show, I share how to turn this opportunity into long-term revenue—and how to avoid becoming the brand that buyers forget the minute they walk away.

Mentioned in this episode:
Trade Show Bootcamp – My mini-course to help you prep, pitch and profit from your next show Transform Your Wholesale Program – Learn how to build a wholesale strategy that works long-term
✨ Product Business Growth Club – My membership for product-based businesses that want to grow without burning out

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I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.