Build Your Salon With Phil Jackson podcast

15:16

Hello, my salon friend 👋 Feeling the mid-year money wobble? I’ve got you covered with a cheeky, cash-boosting strategy that doesn’t involve prostituting your salon on Facebook 😘 🎁 In this episode: The difference between service-based and amount-based gift cards (and why one is sexier) How to structure promos that bring money in without burning you out My top dos and don’ts for making sure redemptions work in your favour Why gift cards are your financial espresso —fast, strong, effective 💡 You’ll learn how to: Sell gift cards even while you're on holiday (yes really!) Target quieter days without annoying your regulars Avoid the biggest mistakes salon owners make with promo timing This is your quick-win episode, darling—no fluff, just a promo plan that gets results fast. Let’s get some cash in your pocket, shall we?…

Build Your Salon with Phil Jackson

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From Chaos to Calm: Salon Systems That Actually Work 13:46

13 days ago13:46

13:46

🎧 Episode: From Chaos to Calm – Systemise Your Salon for Profit and Peace If your salon feels like a beautiful mess behind the scenes, it's time to take a closer look at your systems. In this episode, I’ll walk you through five key areas where simple, smart systems can bring clarity, calm, and more money to your business. Here’s what we cover: Why “boring” businesses are often the most profitable The hidden cost of winging it and emotional decision-making Five areas of your salon to systemise first How systems build trust with clients (and boost referrals) A simple way to start building your first system this week Systems aren’t just for admin—they’re your secret weapon for growth, energy, and getting your evenings back. 🔗 Useful links: Get the pricing programme I mentioned: getpaidproperly.com/podcast DM me on Instagram: @philjacksoncoach…

Build Your Salon with Phil Jackson

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Salon Memberships 101: Stability, Loyalty, and Profit 14:58

20 days ago14:58

14:58

Title: Why Boring Income is the Smartest Salon Strategy You’ve Never Tried Description: What if your clients wanted to pay you monthly—and loved you for it? In this episode, Phil Jackson, your Queen of Salons, breaks down exactly why “boring” predictable income might just be the secret to long-term success in your salon business. We unpack the power of salon memberships, the difference between subscriptions and loyalty schemes, and the biggest mistakes salon owners make when trying to build recurring revenue. You’ll hear how memberships not only stabilise your cash flow but also boost client loyalty and results—without relying on discounts. Whether you run a hair salon, skin clinic, or nail business, you’ll get practical ideas for launching your first membership offer (and what not to do). If you’re tired of riding the client rollercoaster and ready to grow a business that feels steady and scalable, this episode is for you. Categories: Money, Goal-setting Meta Tags: salon memberships, predictable income, client loyalty, salon strategy URL Slug: predictable-salon-income-memberships…

Build Your Salon with Phil Jackson

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Niche and Thrive: How Specialisation Can Skyrocket Your Salon Business 13:25

27 days ago13:25

13:25

🎧 Episode: Niche and Thrive – How Specialisation Can Skyrocket Your Salon Business Trying to please everyone? That’s a fast track to burnout—and bland branding. In this episode, I’m sharing exactly why narrowing your salon’s focus could be the smartest decision you make this year. Here’s what we’ll cover: Why generalists get overlooked in today’s salon market The 4 powerful ways to define your niche (it’s not just about services!) How niching leads to better clients, higher prices, and simpler marketing Real-world examples to inspire your own specialisation journey How to test a niche without locking yourself in 🪄 Whether you’re a curly-hair specialist or building an inclusive, body-positive brand—this episode will help you own your niche with confidence. 💌 Want the episode link sent straight to your inbox? DM or comment PODCAST on Instagram or Facebook. 👇 Let’s connect: 📧 phil@buildyoursalon.com 📸 @philjacksoncoach on Instagram…

Build Your Salon with Phil Jackson

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The Power of Inclusive Beauty: Sophie’s Journey to a Values-Led Clinic 31:03

5 weeks ago31:03

31:03

What does it take to build a beauty business that truly reflects who you are? In this inspiring episode, I’m joined by Sophie Brooks—founder of Joy by Sophie , a values-led aesthetic clinic based in Manchester. From her beginnings as a nurse to creating a standout brand rooted in inclusivity, neurodiversity, and holistic care, Sophie shares the powerful (and personal) journey behind her clinic. We talk about the challenges of stepping away from secure employment, the importance of strong brand values, and how niching down helped her connect deeply with her dream clients. If you’ve ever wondered how to build a beauty or aesthetic business that feels authentic, impactful and profitable , you’ll love this conversation. 👉 Connect with Sophie: @joybysophie on Instagram 🎧 Enjoyed this episode? You might also like my chat with Sam Marshall on diversity, equity and inclusion: Listen here 💬 Want to be featured in a future success story? Email me at: phil@buildyoursalon.com 📲 Subscribe for more salon success stories and no-nonsense business advice.…

Build Your Salon with Phil Jackson

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Retail Isn’t Dead – You’re Just Doing It Wrong 15:53

6 weeks ago15:53

15:53

Salon retail can be a game-changer for your profits… if you get it right. But handled badly? You’ll spend more time dusting products than selling them! In this episode, I’m cutting through the noise and sharing my top three strategies to make retail a thriving, profitable part of your salon. No pushy sales tactics, no awkward scripts—just practical, proven methods that work (even if your team hates selling). We’re talking: ✅ The one simple tweak that makes clients want to buy from you ✅ Why bundling retail into services can stop price comparisons dead ✅ How to shift your team’s mindset from ‘awkward selling’ to ‘effortless recommending’ Plus, I’m tackling the biggest mistake salon owners make with retail—and how to fix it fast. If you’re ready to turn your retail shelves into a real revenue stream, this episode is for you. 🎧 Subscribe for more salon business wisdom every week! 📩 Got a question or want to be featured on the podcast? Email me at phil@buildyoursalon.com…

Build Your Salon with Phil Jackson

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The Salon Owner’s Guide to Smarter Metrics 11:40

7 weeks ago11:40

11:40

Turnover looks sexy, but it doesn’t tell the full story! If you’re only tracking your takings, you’re missing crucial insights about your salon’s success. In this episode, I’m sharing my Metrics Monday routine and the key numbers every salon owner should be tracking—beyond turnover. From profitability and cash reserves to sales, marketing, and progress towards your goals, I’ll help you build a simple scorecard that actually moves your business forward. Stop guessing, start measuring, and take control of your salon’s future! 📩 Got a question or want to share your salon success story? Email me at phil@buildyoursalon.com —I’d love to hear from you!…

Build Your Salon with Phil Jackson

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Time to Step Up: Ambition Isn’t a Dirty Word 10:26

8 weeks ago10:26

10:26

There’s a dangerous trend creeping into our industry—the art of playing small, setting lower goals, and hiding behind “work-life balance” as an excuse for stagnation. I’m calling it out. In this episode, I challenge the growing mindset that ambition is toxic and that pushing for more somehow makes you greedy. The truth? Growth is meant to be uncomfortable. Discipline, hard work, and leadership are what separate thriving salon owners from those who are barely scraping by. And if you’re charging bargain-basement prices, dodging taxes, or refusing to invest in your business, you can’t blame clients for not taking you seriously. This is a call to arms. It’s time to step up, get serious, and elevate our industry together—because if we don’t, who will? 💬 Got an opinion? Agree or disagree? Email me at phil@buildyoursalon.com or DM me on Instagram @philjacksoncoach—let’s talk. 👉 If you’re ready to play a bigger game, start now. Listen in, take action, and let’s get our industry back on track.…

Build Your Salon with Phil Jackson

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5 Ways You’re Probably Not Using AI (But Should Be!) 18:59

9 weeks ago18:59

18:59

AI isn’t just for tech geeks—it’s a game-changer for salon owners too! But most of us are only scratching the surface of what’s possible. In this episode, I’m sharing five surprising ways you could (and should) be using AI in your salon business to save time, boost efficiency, and make smarter decisions. From generating client emails in seconds to analysing big data without the headache, I’ll walk you through how AI can cut your workload without cutting corners. I’m even throwing in a few lesser-known AI tools that can help with everything from content creation to salon marketing—so you can focus on what you do best! Check out SINTRA here: https://playosinc.pxf.io/o4z9xW 🚀 Want to learn how to use AI for salon marketing? Sign up for my free 5-day training! https://buildyoursalon.com/chatgpt 📩 Got a question or want to share how you’re using AI? Email me at phil@buildyoursalon.com—I’d love to hear from you! 🎧 Listen now and start using AI to work smarter, not harder!…

Build Your Salon with Phil Jackson

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Salon Industry in Danger? Here’s What They’re NOT Telling You! 19:05

10 weeks ago19:05

19:05

In this episode of the Build Your Salon podcast, I’m tackling some of the sensational headlines making waves in the salon industry. Are apprenticeships really disappearing? Is the salon sector on the verge of collapse? I’m here to set the record straight and challenge the doom and gloom narrative. I’ll share why tax cuts aren’t the magic solution and explain how the rise of the gig economy and high street decline are equally big threats to salons. I’ll also shine a light on the truth behind the manufacturers who may be more invested in keeping us inefficient than we realise. If you’re a salon owner or anyone in the industry, this episode will help you rethink the crisis we’re facing and explore a more realistic, solution-driven approach. Tune in for a dose of honesty, fresh perspective, and, as always, a bit of no-nonsense wisdom.…

Build Your Salon with Phil Jackson

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Unlocking Salon Success with Powerful Lead Magnets 16:57

11 weeks ago16:57

16:57

Build Your Salon with Phil Jackson

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The Power of High Ticket Pricing in Your Salon 15:27

12 weeks ago15:27

15:27

Why You Should Be Charging High-Ticket Prices in Your Salon Are you happy to be part of an industry that’s historically underpaid? I didn’t think so! In this episode, I’m tackling the topic of high-ticket pricing —why you should be charging more and how to do it without scaring clients away. I’ll walk you through the mindset shifts you need to make, why cost-plus pricing is holding you back, and how to position yourself as the go-to expert in your area. Plus, I’ll share my top strategies for creating signature treatments , improving the customer experience , and making price shopping a thing of the past. If you’re tired of working harder without seeing the financial rewards, this episode is for you. And don’t forget—if you’re ready to take your pricing to the next level, check out my Get Paid Properly programme at getpaidproperly.com/podcast for exclusive savings. Enjoy the episode, and let me know—are you ready to start charging what you're worth?…

Build Your Salon with Phil Jackson

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Steady income, steady growth: The Membership Revolution 14:10

13 weeks ago14:10

14:10

In this episode, I dive into the transformative power of salon memberships and how they can not only revitalise your business but also foster client loyalty. Join me as I explore the psychology behind customer habits, demonstrating why memberships should target those good customers who have the potential to become great. With insights on pricing strategies, enticing benefits, and building predictable income, I aim to arm you with the tools needed to navigate the evolving landscape of the salon industry. This is a must-listen for anyone looking to boost their salon's success and create lasting relationships with clients. Let's unlock the secrets to steady salon income together!…

Build Your Salon with Phil Jackson

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From Panic to Profit: A Salon Owners Guide to Smart Savings 15:44

14 weeks ago15:44

15:44

In this episode, I dive into one of my favourite subjects: money and how it can be effectively managed within your salon business. We all know that a penny saved is a penny earned, and I provide practical strategies to help you cut costs without sacrificing quality. From categorising your expenses to identifying major spending areas like wages and product costs, I offer insights on where to find savings without compromising your service. I share my experiences with budgeting, the importance of investing in effective marketing and training, and how to prevent wasted expenses. Join me as I explore these topics, ensuring you have the tools to maximise your profits while enjoying your business journey.…

Build Your Salon with Phil Jackson

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Do you even need a website? with Phil Evans 29:17

15 weeks ago29:17