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From the Mat to the Market | Johnny Buck of 13 Stripes Construction
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Meet Johnny Buck, founder of 13 Stripes Construction in Marion, NC. In this episode, Buck shares his journey from MMA fighter to construction business owner with a mission to revolutionize the home services industry. After building a top 1% gym and navigating a hurricane that reshaped his business overnight, Buck brings a fresh perspective to construction rooted in discipline and repeatable systems and processes. He talks about scaling from the ground up, building a business designed to sell, and why customer service—not craftsmanship—is the ultimate differentiator.
In this episode, you will learn:
- The three things Buck put on his website that landed him his first jobs
- How to build a sellable construction business from day one
- Why thoughtful, non-branded client gifts are a game-changer, and exactly how much he spends on them
- What every successful business has in common (hint: it’s not tools or talent)
- The top two mistakes that all failing companies make
- How Buck is applying his personal brand to dominate a local market
Learn more about 13 Stripes Construction here: https://13stripesconstruction.com/
Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com
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