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EP 13: Nike CMO Greg Hoffman on Brand Identity and Emotion by Design

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Manage episode 488070696 series 3671059
Content provided by business.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by business.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is there any brand that is more iconic or personal to so many people than Nike? In today’s episode, I talk to Greg Hoffman, former CMO of Nike and Author of Emotion By Design.
We talk about:
Brand Identity
Designing with Emotion
Building an Amazing Team and Culture
Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.
  continue reading

105 episodes

Artwork
iconShare
 
Manage episode 488070696 series 3671059
Content provided by business.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by business.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is there any brand that is more iconic or personal to so many people than Nike? In today’s episode, I talk to Greg Hoffman, former CMO of Nike and Author of Emotion By Design.
We talk about:
Brand Identity
Designing with Emotion
Building an Amazing Team and Culture
Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.
  continue reading

105 episodes

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