))
#198 The CEO as Chief Storyteller: Leading With Narrative Power
Manage episode 492054281 series 3562701
Content provided by Susanna Rantanen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susanna Rantanen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
🔥 CEOs, listen up. The most powerful storyteller in your employer brand isn’t HR or comms. It’s YOU.
When the person at the top goes quiet, so does the culture. But when you lead with a story—authentic, value-based, human story—your people don’t just listen.
They align. They believe. They act.
In this final part of my podcast series on modern leadership branding, I unpack why narrative power is the new executive influence tool—and what it looks like when the CEO becomes the Chief Storyteller.
✔️ What stories you should be telling ✔️ Where to show up (without being an influencer) ✔️ How to build credibility, consistency and culture with story
This episode isn’t just for top execs—it’s for every EB pro trying to get their CEO to finally step up and speak up. 🎤
Show notes available here: https://modernemployerbrand.com/podcast198 📕 Get the book: https://storydrivenemployerbranding.com
197 episodes
Share
