))
#203 How To Build A Story-Driven Business, Step By Step
Manage episode 498612855 series 3562701
Content provided by Susanna Rantanen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susanna Rantanen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What happens when leadership, employer branding, internal comms, and business strategy all tell the same story?
You stop running campaigns… And start building trust, alignment, and long-term traction.
In this episode, Susanna unpacks: ✅ The 4 levels of story integration ✅ Why most businesses fail at story (hint: it’s fear, not complexity) ✅ Why story-driven employer branding is the true foundation of a story-driven business ✅ How to activate story in your leadership culture, not just your content
This isn’t branding fluff. It’s business transformation, person by person, guide by guide, story by story.
Check the show notes page: https://modernemployerbrand.com/podcast203
Get the book: https://storydrivenemployerbranding.com/
Don't forget to subscribe to this podcast!
And if you love it, share it with your boss and colleagues, and, please, rate it! 🙏
Until next week,
Susanna
203 episodes
Share
