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Ep 4: In conversation with Lindsey Cohen, Director-Event Marketing at Snyk
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Ankush Gupta, Founder at Eventible.com dives into conversation with Lindsey Cohen, Director - Event Marketing, Snyk in this special segment of Building Awesome Events.
Learn how Lindsey got into event marketing and solved her way through 2020 and 2021. Listen to her talk about a variety of important topics today for #eventprofs ranging from producing & marketing a successful show, her opinion on adapting hybrid events to best fit her objectives, picking the right technology platform and working with the vendor team, making smart hiring decisions and her opinion on why social proof matters!
Lindsey Cohen, Director- Event Marketing at Snyk
Lindsey has been an event and marketing professional with more than a decade of experience providing strategic insight to drive ROI and brand awareness. She has been recognized for being efficient, detail-oriented and analytical. Resourceful planner with the ambition and passion to provide the highest level of strategic marketing and operational execution.
About the Host:
Ankush Gupta, Founder at Eventible.com - The TripAdvisor for Events
Ankush is a marketer with over 20 years of experience with global companies like the TATA Group and MPhasis. He is a pioneer in the space of B2B Media, having been nominated for a Digiday award for Publisher of the Year. Currently he is founder at - a platform designed from the ground up to help event profs get the word out and use the power of social proof to accelerate their event brands.
Chapters
1. Ep 4: In conversation with Lindsey Cohen, Director-Event Marketing at Snyk (00:00:00)
2. Introduction (00:00:14)
3. Early years and how Lindsey came to love events and all that it had to offer (00:01:40)
4. Snyk’s events strategy and portfolio (00:03:16)
5. Snyk – Roadshows and Events (00:06:02)
6. Key insights and learnings from the virtual events scenario (00:08:55)
7. Choosing the right virtual event tech platform (00:12:03)
8. Using content to effectively empower your sales or outreach team (00:17:13)
9. Work culture and its influence on a start-up’s ecosystem (00:18:12)
10. Power of Social Proof using Eventible (00:20:52)
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