))
Welcome to Building Better CMOs
Manage episode 364062140 series 3478229
Content provided by MMA Global / LightningPod. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MMA Global / LightningPod or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Marketing is not really a profession.
There is no one body of knowledge that CMOs and other marketing leaders all share. We can’t even agree on what the role of a CMO is.
On Building Better CMOs, MMA Global CEO Greg Stuart speaks with the very best marketing leaders about what CMOs get wrong and how they overcome the challenges they face. Plus: How are they responding to the evolution of AI? Where do they stand on the brand vs. performance debate? How is the definition of CMO "changing?"
Above all: What does it take to drive growth today?
When you listen to the podcast or watch it on YouTube, you’ll get expert advice from the CMOs of companies like Lyft, Zillow, Nissan, GE, AT&T, Adobe, Uber, Salesforce, Coca-Cola, and more.
Building Better CMOs is available on all major podcasting apps, as well as YouTube. New episodes come out every two weeks.
37 episodes
Share
