#256 – From Generalities to Clarity: How We Actually Solve Problems

Building Better with Brandon Bartneck

Building Better with Brandon Bartneck

40:34

We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary (InnSæi: The Power of Intuition), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

about a year ago 9:50

M4A•Episode home

The spark came from a bedtime story with his son—What Do You Do With a Problem? by Kobi Yamada—but the insight goes much deeper. Avoiding the problem makes it grow. Facing it, defining it, and breaking it down is what opens the door to real solutions.

Brandon explores how this principle shows up in manufacturing, leadership, strategy, communication, and day-to-day execution. From root cause analysis to structured methods like PDCA and A3, it all comes down to one thing: clear thinking.

About Building Better:
Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. The show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences.

Key Themes:

You can’t solve what you don’t understand
Specifics matter more than abstractions when it comes to problem definition
Ambiguity creates unnecessary complexity and anxiety
Systematic frameworks only work when grounded in clear thinking
Manufacturing lessons apply across leadership, strategy, and operations

Show Notes:
brandonbartneck.com/buildingbetter/256

Listen to the Episode:

287 episodes

#Tech #Brandon Bartneck

#256 – From Generalities to Clarity: How We Actually Solve Problems

14 subscribers

published about a year ago

M4A•Episode home

Key Themes:

You can’t solve what you don’t understand
Specifics matter more than abstractions when it comes to problem definition
Ambiguity creates unnecessary complexity and anxiety
Systematic frameworks only work when grounded in clear thinking
Manufacturing lessons apply across leadership, strategy, and operations

Show Notes:
brandonbartneck.com/buildingbetter/256

Listen to the Episode:

287 episodes

#Tech #Brandon Bartneck

All episodes

Building Better with Brandon Bartneck

1
#258 – The Truth About Transparency: Leading Through the Gray Areas 17:43

6 days ago17:43

17:43

In this solo episode, Brandon Bartnick explores the messy reality behind transparency and authenticity in leadership. These are buzzwords in many settings, but the day-to-day application is far more complex. Drawing from recent experiences in a manufacturing and audit context, Brandon reflects on: Why total transparency isn’t always helpful The risks of encouraging issue-raising without accountability The challenge of threading the needle between honest communication and effective execution How well-intentioned leadership behaviors can unintentionally undermine the culture we’re trying to build This episode is a reflection—not a conclusion. Brandon shares how he’s thinking about this tension in his current role, and how he’s trying to lead teams with both integrity and pragmatism. About Building Better: Building Better with Brandon Bartnick focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Themes: “Bad news first” only works if people feel safe telling the truth A culture of transparency can easily tip into unproductive complaint cycles Discernment is key: not all problems are worth escalating, but some absolutely are How language and tone shape trust What it means to model transparency as a leader without slowing down execution Show Notes: brandonbartneck.com/buildingbetter/258 Listen to the Episode: Apple Podcasts Spotify…

Building Better with Brandon Bartneck

1
#257 - Marta Anadón Rosinach | Upway - Scaling Micromobility: How Upway is Changing the E-Bike Market in the US 37:35

20 days ago37:35

37:35

Electric bikes are more than a trend—they’re a key part of a more sustainable, accessible, and human transportation ecosystem. But the market is still early, and big challenges stand in the way: trust, affordability, infrastructure, and shifting consumer behavior. In this episode, Brandon Bartneck talks with Marta Anadón, Head of US at Upway, the leading global platform for refurbished e-bikes. Marta shares her insights from building operations and logistics at Uber Eats, and how she’s now bringing that experience to help Upway grow in the US. The conversation covers what’s working, what’s not, and what it really takes to scale micromobility in a car-centric country. They discuss consumer mindsets, the importance of ownership and trust in the secondhand market, and why e-bikes might hold the key to more livable, efficient cities. About Marta Anadón: Marta Anadón Rosinach is Head of US at Upway. She previously led Uber Eats across Europe and the US, bringing deep experience in operations, logistics, and marketplace growth. Marta holds degrees in Civil Engineering from Universitat Politècnica de Catalunya and in Management from HEC Paris. She’s passionate about the circular economy and the role of micromobility in building better cities. About Upway: Upway is the global leader in refurbished e-bikes. Operating in eight countries, Upway offers high-quality e-bikes from 200+ top brands—certified by professional mechanics and backed by a one-year warranty. Their mission: make sustainable mobility accessible to everyone. With a growing US presence, Upway is redefining how people move, how products are reused, and how cities adapt. Key Takeaways: E-bikes are an essential piece of the sustainable mobility puzzle. The US market is still developing—but interest is growing. Upway is solving for trust by owning inventory and certifying quality. Safety and infrastructure are still holding many people back. Most buyers are in the 35–50 age range, and increasingly in suburban areas. Partnerships with local bike shops expand service and support. Affordability is a key unlock—Upway prices are often ~60% of retail. Marta’s leadership playbook emphasizes simplicity, speed, and staying close to the user. Sound Bites: "Our prices can be up to 60% of retail." "We guarantee the products that we sell." "The average age is probably around 35 to 50." Links & Resources: Learn more about Upway: upway.co Explore AmbiSort: Upway US KTLA Feature Follow Upway on LinkedIn: LinkedIn Page Connect with Marta Anadón: Marta on LinkedIn Show Notes: brandonbartneck.com/buildingbetter/martaanadon Connect with Building Better: Listen on Apple Podcasts Listen on Spotify…

Building Better with Brandon Bartneck

1
#256 – From Generalities to Clarity: How We Actually Solve Problems 9:50

5 weeks ago9:50

9:50

In this solo episode, Brandon unpacks a powerful idea that keeps surfacing in his work and personal life: we can’t solve problems we don’t understand. And we can’t understand problems until we stop speaking in generalities and start getting specific. The spark came from a bedtime story with his son— What Do You Do With a Problem? by Kobi Yamada—but the insight goes much deeper. Avoiding the problem makes it grow. Facing it, defining it, and breaking it down is what opens the door to real solutions. Brandon explores how this principle shows up in manufacturing, leadership, strategy, communication, and day-to-day execution. From root cause analysis to structured methods like PDCA and A3, it all comes down to one thing: clear thinking. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. The show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Key Themes: You can’t solve what you don’t understand Specifics matter more than abstractions when it comes to problem definition Ambiguity creates unnecessary complexity and anxiety Systematic frameworks only work when grounded in clear thinking Manufacturing lessons apply across leadership, strategy, and operations Show Notes: brandonbartneck.com/buildingbetter/256 Listen to the Episode: Apple Podcasts Spotify…

Building Better with Brandon Bartneck

1
#255 – Jim Liefer | Ambi Robotics - Real-World Robotics and the Future of Logistics Warehouse Automation 45:00

6 weeks ago45:00

45:00

In the world of logistics, automation is no longer a future concept—it’s happening now. But rolling out robotics in high-volume warehouse environments isn’t as simple as plugging in a machine and walking away. In this episode of Building Better , Brandon sits down with Jim Liefer , CEO of Ambi Robotics , to talk about what it actually takes to build and deploy robotics solutions that work at scale. With more than 35 years of operational leadership experience at companies like UPS, Walmart, and Kindred AI, Jim brings a pragmatic lens to the promise and complexity of AI-driven automation. They dig into the challenges of stacking, sorting, labor dynamics, and change management—and what it looks like to lead with humility while driving real impact. About Jim Liefer: Jim is the CEO of Ambi Robotics, where he’s responsible for leading the company’s vision and operations. He previously served as CEO of Kindred AI, COO of One Kings Lane, VP of Operations at Walmart.com, and VP of Technology at UPS. Throughout his career, Jim has focused on scaling systems, reducing cost-to-serve, and empowering frontline teams with better tools and processes. About Ambi Robotics: Ambi Robotics is an AI and robotics company developing advanced automation systems for ecommerce and logistics. The company’s solutions—including AmbiSort and AmbiStack —leverage simulation-to-reality (Sim2Real) technology and advanced AI foundation models to perform high-speed sorting and stacking in warehouse environments. Founded in 2018 and based in Berkeley, California, Ambi Robotics helps customers scale fulfillment operations while empowering human workers. About Building Better: Building Better with Brandon Bartnick focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. The show features real conversations about what leaders are doing, why and how they’re doing it, and what we can learn from their experiences. Key Takeaways: Ambi Robotics is solving real-world logistics challenges with robotics that work at scale Trust and change management are essential to successful automation rollouts Automation isn’t about replacing humans—it’s about removing repetitive tasks and letting people focus on higher value work AI and machine learning enable robots to adapt to dynamic warehouse environments Sustainable success depends on low cost to serve and solving specific problems Links & Resources: Company Website: ambirobotics.com AmbiSort: ambirobotics.com/ambisort-a-series AmbiStack: ambirobotics.com/ambistack LinkedIn: Ambi Robotics Show Notes: brandonbartneck.com/buildingbetter/jimliefer Listen to the Episode: Apple Podcasts Spotify…

Building Better with Brandon Bartneck

1
#254 – Mark Reich | Managing on Purpose with Hoshin Kanri and Lean Leadership 50:19

7 weeks ago50:19

50:19

Strategic planning too often becomes an annual ritual that loses meaning as soon as the binders hit the shelf. Mark Reich is on a mission to change that. In this episode of Building Better , Brandon Bartneck sits down with Mark Reich, author of Managing on Purpose and one of the foremost experts on hoshin kanri—a strategy deployment system rooted in the Toyota Production System. Drawing on decades of leadership experience at Toyota and the Lean Enterprise Institute, Mark shares what it takes to build alignment, lead with intention, and empower your team to solve real problems. This conversation is for anyone trying to lead with clarity and drive sustainable change—especially in complex manufacturing and industrial environments. Whether you’re new to lean or have been practicing for decades, you’ll walk away with powerful ideas and practical insights. About Mark Reich: Mark Reich spent 23 years at Toyota, including time in Japan and leading hoshin kanri for North America during a decade of major growth. As a senior coach and chief engineer at the Lean Enterprise Institute, Mark has worked with leaders across industries to implement lean thinking, solve real-world problems, and lead with purpose. He is the author of Managing on Purpose , a practical workbook designed to help organizations implement hoshin kanri and build stronger leadership systems. About Managing on Purpose: Published by the Lean Enterprise Institute, Managing on Purpose is a hands-on workbook for leaders seeking to align strategy with daily operations through hoshin kanri. The book includes real-world examples and a fictional case study from TrueMowers to help readers apply these principles in their own work.→ Buy the Book About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. The show features real conversations about what leaders are doing, why and how they’re doing it, and what we can learn from their experiences. Key Takeaways: Hoshin kanri is a practical system for turning strategy into action Effective leaders align their organizations around a shared purpose Structured problem-solving is essential to improvement Engaging employees is key to sustainable success Starting small—with a model cell—can drive meaningful change Links & Resources: Learn more about Managing on Purpose : Lean Enterprise Institute Buy the book: Managing on Purpose Connect with Mark Reich: LinkedIn Show Notes: brandonbartneck.com/buildingbetter/markreich Listen to the Episode: Apple Podcasts Spotify…

Building Better with Brandon Bartneck

1
#253 – Reflections on Q1: Operational Leadership, Learning, and Building Better in the Real World 16:50

8 weeks ago16:50

16:50

In this solo episode of Building Better , host Brandon Bartneck reflects on the first quarter of 2025. Drawing from recent episodes and his own evolving role leading engineering at PJ Wallbank Springs, Brandon shares the four themes that defined Q1: intentional innovation, operational leadership, learning and growth, and strategic problem-solving. This quarter marked a shift in the show’s tone—toward practicality, execution, and leading where the rubber meets the road. Whether you're growing a hardware business, managing complex systems, or trying to lead more effectively, this episode offers real-world insights from the front lines. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Themes from Q1 2025: Intentionality in Innovation – Featuring lessons from guests like Ross Blum (Skyline Robotics), Tony Kinsman (Polaris), Xiaodi Hou (Bot Auto), Casey Freeburg (Orbis), and the FlexGen team Operational Leadership – How leaders like Trevor Blondeel, Casey Freeburg, Tony Kinsman, and Xiaodi Hou are building real impact through thoughtful execution Learning and Personal Growth – Insights from Brandon’s solo episodes on self-learning and doing hard things Strategic Problem Solving – Highlighting Felix Leach and Nick Molden’s data-driven approach to vehicle sustainability as a standout example of practical, high-leverage thinking Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/q1reflection Connect with Brandon on LinkedIn: Brandon Bartneck Connect with Building Better: Listen on Apple Podcasts Listen on Spotify…

Building Better with Brandon Bartneck

1
#252 – Xiaodi Hou | Bot Auto - Operational Excellence and the Future of Autonomous Trucking 45:19

9 weeks ago45:19

45:19

Autonomous trucking has long promised a more efficient, scalable future for freight. But making it real requires more than bold ideas—it takes precision, discipline, and a deep understanding of operations. In this episode of Building Better, Brandon Bartneck talks with Dr. Xiaodi Hou, founder and CEO of Bot Auto. They explore how Bot Auto is approaching Level 4 autonomous driving, the importance of cost per mile as a success metric, and what it means to build a lean, high-performing team in a complex industry. Xiaodi shares how his leadership style has evolved, why collaboration is more powerful than competition, and why being realistic—and still optimistic—matters more than hype. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Bot Auto: Bot Auto is a Level 4 autonomous trucking company offering Transportation as a Service (TaaS) through its AI-driven autonomous truck fleet. Founded by Dr. Xiaodi Hou, Bot Auto combines visionary leadership, top-tier engineering talent, and industry expertise to revolutionize the transportation industry. Headquartered in Houston, Texas, the company aims to create lasting impact by expanding transportation capacity, integrating with existing freight networks, and addressing the driver shortage while minimizing disruption. About Xiaodi Hou: Dr. Xiaodi Hou is the Founder and CEO of Bot Auto, and an internationally recognized expert in autonomous vehicles, artificial intelligence, machine learning, and computer vision. He holds a Ph.D. in Computation and Neural Systems from Caltech and a Bachelor's in Computer Science from Shanghai Jiao Tong University. Before founding Bot Auto, he co-founded TuSimple and served as CTO and CEO. His work has been featured in Wired, Forbes, and TechCrunch, and he has spoken at events such as Web Summit and Nvidia’s GTC. Key Takeaways: Bot Auto is building for long-term success in autonomous trucking, not short-term hype Cost per mile (CPM) is a better metric than miles per intervention (MPI) Operational execution is critical for scalable autonomy The tech ecosystem is maturing, but real-world integration still requires nuance A small, agile team with deep focus can outperform a larger one Industry collaboration builds trust and accelerates progress Public perception and trust are just as important as technical progress Chapters: Introduction to Bot Auto and Autonomous Trucking The Vision Behind Bot Auto Understanding the Ecosystem and Technology Operational Challenges in Autonomous Driving Organizational Structure and Team Dynamics Cost Per Mile vs. Miles Per Intervention Leadership Evolution and Industry Perspective The Future of Autonomous Driving Links & Resources: Learn more about BOT Auto: Company Website Connect with Xiaodi Hou: LinkedIn Show Notes: brandonbartneck.com/buildingbetter/xiaodihou Connect with Building Better: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

1
#251 – Tony Kinsman | Polaris - Driving the Right Innovation in Powersports 47:12

10 weeks ago47:12

47:12

Polaris is at the forefront of innovation in powersports, with a portfolio that spans off-road vehicles, motorcycles, snowmobiles, boats, and more. But what does it take to lead technology development in such a dynamic industry? In this episode of Building Better, Tony Kinsman, Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, shares insights on how Polaris approaches product development, innovation, and customer-driven design. We discuss: How Polaris balances cutting-edge technology with real-world customer needs The evolving role of software, automation, and connectivity in powersports How Polaris fosters a culture of innovation and continuous learning The challenges of integrating new technology without losing the core riding experience Tony’s journey from engineering intern to CTO is a great example of what’s possible when you combine technical expertise, strategic thinking, and a passion for the products you build. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Polaris’ innovation is customer-driven—technology is only valuable if it enhances the riding experience Automation and connectivity are reshaping powersports but in ways that preserve the fun and control for riders Systems engineering and software integration are now as critical as mechanical design A strong culture of learning and adaptability is essential for staying ahead in a competitive industry Chapters: 00:00 – Introduction to Polaris and Tony Kinsman 05:22 – Polaris’ Core Mission and Customer Focus 06:31 – The Role of a CTO in Powersports Innovation 10:17 – How Polaris Identifies and Prioritizes New Technologies 15:05 – Balancing Comfort, Performance, and Cost in Vehicle Design 19:33 – Managing Complexity in Manufacturing and Supply Chain 23:28 – Building a Learning Culture at Polaris 26:52 – The Future of Technology in Powersports 31:51 – How Connectivity and Digital Displays Are Transforming the Riding Experience 36:47 – Balancing Innovation with Practicality 40:51 – Final Thoughts on the Future of Polaris and the Industry About Tony Kinsman: Tony Kinsman is the Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, where he leads product development and technology strategy across the company’s diverse lineup. Since joining Polaris in 2004, he has held multiple leadership roles in engineering and product development, playing a key role in the growth and evolution of Polaris' industry-leading products. Links & Resources: Learn more about Polaris: Company Website Connect with Tony Kinsman: LinkedIn Explore Polaris Technologies: RIDE COMMAND | DYNAMIX Show Notes: brandonbartneck.com/buildingbetter/tonykinsman Connect with Building Better: Follow the podcast for more conversations on engineering, leadership, and technology: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

1
#250 – The Value of Doing Hard Things: Learning Through Challenge 15:07

11 weeks ago15:07

15:07

This week, I’m exploring an idea that’s been on my mind a lot lately: what happens when we push ourselves through something hard? Recently, I set a tough fitness goal, breaking 6:20 on a 2,000-meter row. I've trained for months. I prepped. Then, on test day, everything felt off. My body wasn’t cooperating, my mind was telling me to quit, and every part of me was screaming to stop. But I didn’t. And while I didn’t hit my goal, I walked away with something just as valuable: a deeper understanding of why these experiences matter. This solo episode is me thinking out loud—about what these moments teach us, how they shape our confidence, and why going through difficult things in one area of life makes us more capable in everything else. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Self-confidence isn’t something you just have. It’s built through experience. Pushing through something difficult is a skill, not just a mindset. Discomfort in one area (like fitness) can prepare you for challenges in work, leadership, and life. These lessons fade over time if we don’t keep testing ourselves. Chapters : 00:00 – Introduction: Why This Topic Matters 02:20 – The 2K Row Test: A Real Challenge 07:08 – What I Learned From Pushing Through 09:34 – How Hard Physical Experiences Build Mental Resilience 11:33 – Raising Your Threshold for Discomfort 13:56 – Final Thoughts & Takeaways Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/hardthings Connect with Building Better: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

1
#249 - Ahmad Ghahreman | Cyclic Materials - Revolutionizing Rare Earth Recycling and Sustainable Materials 40:26

12 weeks ago40:26

40:26

Rare earth elements are essential to electrification, decarbonization, and modern technology, yet only 1% of these materials are currently recycled globally. Cyclic Materials is changing that. In this episode of Building Better, Ahmad Ghahreman, CEO of Cyclic Materials, shares how his company is pioneering rare earth element recycling to create a circular supply chain for critical materials. He discusses the challenges of recycling rare earth elements, the impact on sustainability, and how Cyclic Materials' proprietary technology significantly reduces carbon footprint. The conversation covers the role of rare earth elements in clean energy, the business model behind recycling, and Ahmad’s journey from academia to entrepreneurship. With policies increasingly mandating the recycling of critical metals, this episode explores the future of sustainable materials and the innovations driving change. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Cyclic Materials: Established in 2021, Cyclic Materials is a cleantech company creating a circular supply chain for rare earth elements (REEs) and other critical materials for supporting the clean energy transition. Through its innovative technology, the company economically, sustainably, and domestically transforms end-of-life products into valuable raw materials that are essential to the production of electric vehicles, wind turbines, and motors for the electronics we use in our daily lives. In 2023, Cyclic Materials commissioned a commercial demonstration facility of the first stage of its process, MagCycle℠, which recovers rare earth magnets from end-of-life materials. In 2024, the company opened a second commercial demonstration facility in Kingston, Ontario, using its proprietary hydrometallurgical technology, REEPure℠, to produce Mixed Rare Earth Oxide. As global demand for REEs continues to rise, Cyclic Materials is scaling its technology across North America, Europe, and Asia. Key Takeaways: Cyclic Materials focuses on recycling rare earth elements to build a circular supply chain. Only 1% of rare earth elements are currently recycled globally. Electrification and decarbonization are driving the demand for rare earth elements. Cyclic Materials' technology reduces carbon footprint by 63%. The company operates on a spoke-and-hub model for recycling. Rare earth magnets are found in various products, including electronics and vehicles. Collection schemes for recycling are essential for material flow. The recycling industry is evolving to include critical metals. Cyclic Materials aims to provide cleaner, more sustainable materials. Policies are increasingly mandating the recycling of critical metals. About the Guest: Ahmad Ghahreman is a serial entrepreneur with over 15 years of experience in cleantech and one of the world’s top hydrometallurgists. He has co-invented more than 20 patents and commercialized multiple technologies, focusing on transforming the rare earth elements market with sustainable, ethical solutions. Links & Resources: Learn more about Cyclic Materials: Company Website Connect with Ahmad Ghahreman: LinkedIn Show Notes: brandonbartneck.com/buildingbetter/ahmadghahreman Connect with Building Better:Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

1
#248 – Ross Blum | Skyline Robotics - Automated Skyscraper Window Cleaning, Facade Management & More 49:26

13 weeks ago49:26

49:26

For more than a century, window cleaning for skyscrapers has been a dangerous, labor-intensive job. Skyline Robotics is changing that. In this episode of Building Better, Ross Blum, President and COO of Skyline Robotics, discusses how their flagship robotic system, Ozmo, is transforming facade maintenance through automation. Ozmo cleans windows three times faster than traditional methods, reduces risk for human workers, and creates new opportunities in the industry. The conversation explores the challenges of implementing robotics in an established industry, how trust is built with stakeholders, and the role of human labor in automation. Ross also shares insights into privacy concerns, cost drivers, and the technical complexities of working with outdoor robotics. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Skyline Robotics: Skyline Robotics is a deep tech robotics and automation company bringing robotics to facade maintenance. Its flagship product, Ozmo, is the world’s first high-rise window cleaning robot, offering a safer, faster, and more effective alternative to human window washers. With artificial intelligence, computer vision, and machine learning, Ozmo is disrupting the $40B window cleaning industry. While Ozmo automates the physical task, human operators remain an integral part of the process, overseeing operations and ensuring efficiency. Key Takeaways: Skyline Robotics is revolutionizing window cleaning through automation. The company’s mission is to own the facade, extending beyond just cleaning. Automation presents major opportunities in outdoor environments. Trust-building is critical for successful implementation of robotics. Privacy concerns must be addressed when using data collection technologies. The cost of window cleaning is influenced by labor, weather, and regulations. Human labor still plays a role in the automation process. Transparency and humility are key in building client relationships. Technical challenges include adapting to various building designs and conditions. Data analysis can enhance building maintenance and efficiency. Chapters: 00:00 Introduction to Skyline Robotics 05:52 The Importance of Facade Maintenance 08:47 Cost Drivers in Window Cleaning 11:34 Automation and Labor Dynamics 14:58 Privacy Concerns and Data Management 17:49 Facade Management Opportunities 20:44 Technical Challenges in Robotic Cleaning 23:41 Building Trust in Automation 26:48 The Journey of Innovation 29:54 Conclusion and Key Takeaways 46:17 The Complexity of Window Cleaning Automation 48:40 Building Trust in Automation Industries About the Guest: Ross Blum is the President and COO of Skyline Robotics, leading operations across Israel and the USA. With a background in business operations and strategy, Ross previously served as COO of Quidd and CAO of pingmd, leading both companies through successful acquisitions. He holds a J.D. from Benjamin N. Cardozo School of Law, an M.S. from Georgetown University in Sports Management, and a B.S. in Business Management from Babson College. Links & Resources: Learn more about Skyline Robotics: Skyline Robotics LinkedIn Connect with Ross Blum: Ross Blum LinkedIn Show Notes: brandonbartneck.com/buildingbetter/rossblum Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

1
#247 - The Skill That Changes Everything: How to Learn Faster and Smarter 18:38

14 weeks ago18:38

18:38

The ability to learn on your own is one of the most valuable skills you can develop. The world is moving too fast to rely only on formal education or structured training. If you want to stay ahead, you need to take control of your own learning. In this solo episode, Brandon Bartneck breaks down three key pillars of effective learning: Depth & Breadth – Why becoming a T-shaped individual makes it easier to pick up new skills. Mastering the Fundamentals – Why struggling through the basics builds intuition and adaptability. The Pace of Learning – Why learning faster (without sacrificing understanding) gives you a massive edge. This episode explores why these concepts matter, how they apply to real-world success, and how you can train yourself to learn better, faster, and more effectively. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: The best learners aren’t just deep or broad—they’re both. Once you master one field, it becomes easier to pick up new ones quickly. Learning fundamentals builds intuition and makes you less dependent on external tools. The ability to learn fast without sacrificing quality is a competitive advantage. Learning compounds like investing—what you master today makes it easier to learn something new tomorrow. Chapters: 00:00 – Introduction: Why Self-Learning Matters 02:30 – The T-Shaped Individual and Orthogonal Thinking 07:20 – Mastering the Fundamentals and First-Principles Learning 12:15 – The Pace of Learning: Why Speed Matters 17:40 – Applying This Framework to Career and Business 20:10 – Final Thoughts and Takeaways Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/selflearning Connect with Building Better: Follow the podcast for more insights on learning, leadership, and innovation: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#246 – Tony Olivo & Ken Rahn | FlexGen - Revolutionizing Energy Storage with Better Software 48:48

15 weeks ago48:48

48:48

Tony Olivo and Ken Rahn from FlexGen join the conversation to discuss the evolution of energy storage and its role in grid stability. FlexGen has transitioned from a hardware-focused company to a software-first approach, helping utilities and developers optimize energy storage solutions. The discussion covers the challenges of communicating value in a complex industry, the growing importance of batteries in balancing supply and demand, and the future of renewable energy. Tony and Ken share insights into how FlexGen is solving real-world energy problems through advanced software and analytics. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About FlexGen: Based in Durham, N.C., FlexGen is an innovative software and services provider in the global energy storage sector. At the forefront of the energy transition, FlexGen leverages decades of engineering and software expertise to help shape the future of sustainable power both in the United States and globally. FlexGen's HybridOS™ software seamlessly integrates with any hardware vendor and with both traditional and renewable power sources. Their advanced analytics and AI-driven insights enable energy storage owners to effectively deploy diverse power market strategies, enhancing grid stability and increasing economic returns. With 1.5M hours of runtime and 8 GWh of energy storage systems managed with HybridOS™, FlexGen provides field-tested software and services solutions that are trusted by developers, utilities, government agencies, and industrial companies worldwide. Key Takeaways: FlexGen focuses on turning batteries on, keeping them operational, and extending their life. The company has evolved from hardware manufacturing to a software-first approach. Batteries play a crucial role in stabilizing the grid and managing energy supply and demand. Effective communication of value propositions is essential in the energy sector. The energy storage industry is influenced by the growth of electric vehicles and renewable energy sources. FlexGen aims to solve real-world problems in energy management. Understanding the character of energy is vital for effective grid management. The company is open to future opportunities beyond current technologies. Grid stability is affected by the balance of supply and demand. FlexGen's software can help utilities optimize their energy resources. About the Guests: Tony Olivo is the Senior Vice President of Software Engineering at FlexGen. With 17 years of experience in large-scale power conversion and energy storage systems, Tony leads the software development division for FlexGen's products in energy storage control, analytics, and orchestration. He holds a degree in Electrical Engineering from Rensselaer Polytechnic Institute and is the author of seven patents. Ken Rahn is the Vice President of Marketing and Customer Solutions at FlexGen. Based in San Francisco, he brings extensive experience in technology and leadership, with a background in organizational communications and biomaterials. His career began in the U.S. Navy, where he led a team of over 50 Nuclear Electronics Technicians. He has since held roles at NRG Energy, Medallia, and Iterable, navigating multiple pre-IPO to post-IPO transitions. Ken is excited about FlexGen’s potential for explosive growth in the energy sector. Links & Resources: Learn more about FlexGen: FlexGen Website Access insights and downloads: FlexGen Resources Show Notes: brandonbartneck.com/buildingbetter/flexgen…

Building Better with Brandon Bartneck

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#245 – Kacie Freeberg | The Power of Returnable Packaging in Automotive Manufacturing 50:07

16 weeks ago50:07

50:07

In this episode of Building Better with Brandon Bartneck , Kacie Freeberg, a leader in automotive returnable packaging, joins the conversation to discuss the critical role of sustainable packaging solutions in the supply chain. Kacie is Senior Director, Industrial at ORBIS Corporation. With a deep understanding of returnable packaging, Kacie shares insights on how it drives cost savings, reduces waste, and enhances sustainability in automotive manufacturing. The conversation highlights the importance of collaboration, problem-solving, and clear communication in achieving continuous improvement. Kacie also provides valuable perspectives on supplier relationships, career development, and the innovations shaping the future of automotive packaging and manufacturing automation. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About ORBIS Corporation: Menasha Corporation, ORBIS’ parent company, celebrated its 175th anniversary in 2024. With 175 years of material handling expertise and 70 years of plastics innovations, ORBIS helps world-class customers move their products faster, safer, and more cost-effectively with reusable totes, pallets, containers, dunnage, and racks. Using a proven approach, ORBIS experts analyze customers’ systems, design solutions, and execute reusable packaging programs to create a more sustainable supply chain for their business. ORBIS uses packaging life-cycle assessments to provide directional guidance on environmental impact data, helping customers make informed decisions on the benefits of reusable vs. single-use packaging to achieve longer-term cost savings while minimizing their overall environmental impact. As a steward of sustainability, ORBIS is committed to a better world for future generations. ORBIS is a part of Menasha Corporation, one of the oldest family-owned manufacturers in the United States. Headquartered in Oconomowoc, ORBIS has more than 3,300 employees and almost 50 locations throughout North America and Europe. Key Takeaways: Returnable packaging is a sustainable alternative to expendable packaging. It increases pack density, reduces waste, and drives cost savings. Achieving sustainability goals requires collaboration across the supply chain. Clear problem definition is essential for effective problem-solving. Continuous improvement is key in automotive manufacturing. Ergonomics and safety must be prioritized in packaging design. Change management plays a crucial role in implementing new packaging strategies. Using real-world examples helps demonstrate successful collaboration. Effective communication strengthens supplier relationships and team dynamics. A continuous improvement mindset can be cultivated through coaching. Common language within teams is essential for long-term success. Supplier relationships are crucial for problem-solving and innovation. Automation is reshaping the role of packaging in modern manufacturing. Hands-on manufacturing experience provides valuable learning opportunities. Embracing challenges fosters career growth and leadership development. Chapters: Introduction to Returnable Packaging Understanding the Scale of Impact Driving Continuous Improvement Personal Insights on Problem Solving Building a Common Language for Team Success Innovations in Automotive: Cost Savings and Sustainability Navigating Complex Systems in Manufacturing Embracing Challenges for Career Growth About the Guest: Kacie Freeberg is an expert in returnable packaging and supply chain efficiency, helping automotive manufacturers implement sustainable, cost-effective solutions. She brings extensive industry experience in collaboration, communication, and continuous improvement strategies that drive meaningful impact within organizations. Links & Resources: Learn more about Kacie Freeberg: LinkedIn Learn more about ORBIS Corporation: ORBIS Website Show Notes: brandonbartneck.com/buildingbetter/kaciefreeberg Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#244 – Trevor Blondeel | Transforming Manufacturing Leadership 48:09

17 weeks ago48:09