))
Not Everyone Goes To A Salon: A Lesson In Marketing & Your Mindset
Manage episode 361539054 series 3046924
Content provided by Nina L. Kovner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nina L. Kovner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Nina shares some much-needed context to help you understand the difference between salon-going and non-salon going consumers, which helps you better define your own target market, dream clients, or what we call at Passion Squared, brand people. When you have clarity around this, you can spend more time focusing on who you serve, and less time and frustration on the folks who simply don't see value in a salon experience or never will. Nina also shares a super important marketing fundamental to help you align your pricing with your brand, strategy, business model, objectives, and desired outcomes and simplify your decision-making. You can find us on the socials @passionsquared and on the web here. Thank you so much for listening!
123 episodes
Share
