Episode 23 - Brett King - The Data Problem No One Wants to Talk About

Building Stories

“We have been collecting data for years. We just sit on this gold mine and do nothing with it.” – Brett King

In this episode of Building Stories - The Podcast, powered by Deep Space, we sit down with Brett King, Director of Industry Transformation at Procore, to talk about the real problem with construction tech, data that never gets used.

Brett shares his journey from South Africa to the UK, working on major construction projects, and why he made the leap from contractor to construction tech. He dives into the disconnect between digital tools and real-world site workflows, why point solutions are failing the industry, and how we can finally start turning data into action.

We discuss:

• Why construction still struggles to turn data into better decisions
• The biggest mistakes companies make when adopting new tech
• Why quality needs to be a proactive strategy, not just defect management
• The importance of collaboration between design and construction teams
• What AI needs to do to truly make an impact on-site

If you have ever questioned why construction still operates in silos, why tech adoption is slow, or why the same mistakes keep happening, this episode is for you.

Key Sections: • From Graphic Design to Construction - Brett’s Career Path – 02:24 • The Love-Hate Relationship with Construction – 08:40 • Why Data Gets Collected But Never Used – 09:06 • The Real Challenges of Change Management – 22:12 • Why Construction Contracts Create More Problems Than They Solve – 29:53 • The Role of AI and the Future of Tech in Construction – 33:51Building Stories is powered by Deep Space – Mission Critical Construction AI.