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Using Music to Help Stroke Survivors Improve Their Walking - Owen McCarthy, MedRhythms
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In this episode of Building The Future Of, I'm speaking with Owen McCarthy, Co-Founder and President of Medrhythms.
Medrhythms offers a medical device called InTandem that helps adults with chronic stroke improve their walking ability. InTandem is based on Rhythmic Auditory Stimulation, an intervention that uses music to drive coordinated movements. Sensors clipped to each ankle analyze a person’s walking pattern and feed the data back into an algorithm, which adapts the music over time.
Check out Medrhythms: https://medrhythms.com
Connect with Owen: https://linkedin.com/in/owenzmccarthy
Timestamps:
(00:00) The problem Medrhythms solves
(01:11) How Rhythmic Auditory Stimulation works
(02:56) Why Owen and his-cofounder decided to develop a medical device
(05:10) The improvements patients see using inTandem
(07:18) The business model behind inTandem
(12:42) Why Medrhythms focuses on walking impairment and chronic stroke first
(14:40) Partnering with hospitals and researchers for clinical trials
(17:50) Bringing inTandem to market
(21:33) The importance of choosing the right investors for your industry
(23:42) Unique aspects of marketing a medical device
(25:27) Medrhythms' marketing channels
(26:27) Making fast decisions
(27:40) Owen's vision for the future
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