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Helping Sales Teams Use the Right Content at the Right Time - Norbert Bessems (Co-Founder, Scaura)
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In this first episode of Building The Future Of, I'm speaking with Norbert Bessems, Co-Founder of Scaura, a sales enablement platform for teams and resellers. Scaura was founded in 2015 as a bootstrapped company.
Check out Scaura's website: https://scaura.com
Connect with Norbert: https://linkedin.com/in/nbessems
Timestamps:
(00:00) How Scaura helps sales teams prepare and deliver presentations using a branded app and follow up with personalized content
(06:24) How he and his co-founder got the idea for building Scaura while running a content agency
(12:49) Why a lot of Scaura's customers come from niche industries like yachting and roller coaster manufacturing
(14:58) How visiting tradeshows can be very effective if you have a visual product
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