))
#503 - Two New Powerful Amazon Ads Features Most Sellers Haven’t Even Touched
Manage episode 499544103 series 3563053
Content provided by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren’t using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025. You’ll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon.
Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:
Predict impressions before you bid using Bid Performance Estimates
Quickly launch high-performing keyword campaigns with Keyword Groups
Avoid common mistakes that raise ACOS and burn budget
Shift your mindset from ACOS-chasing to long-term TACOS improvement
This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds
493 episodes
Share
