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#505 - Is Your Brand Secretly Dying?
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Coasting kills e-commerce brands. In this episode of Built by Business with Andy Isom, we break down why standing still is the fastest way to lose ground on Amazon and in e-commerce.
You’ll learn how to spot the signs of market maturity, why the product life cycle applies to every SKU you launch, and what “investing in growth” actually looks like in today’s competitive landscape. From new product lines to better brand assets to customer retention strategies, Andy shares how successful founders stay ahead of decline.
We’ll also cover why Amazon’s algorithm punishes inactivity, how competitors exploit complacency, and the exact steps to break free from stagnation before your top seller flatlines.
All my resources here: www.andyisom.com
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