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Content provided by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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#458 - Why Most Amazon Product Research is Now Backwards
Manage episode 490469450 series 2866043
Content provided by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The old way of doing product research—chasing keywords and trends—isn’t enough in 2025. In this episode of Built by Business, Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10.
You’ll learn how to validate product ideas that lead to long-term brand equity—not just a temporary ranking spike. If you’re tired of copycat listings and shallow launches, this episode is your blueprint for deeper product strategy.
Need help finding a product that’s defensible and desirable?
Request your Free Amazon Brand Audit at www.weavos.io
446 episodes
Share
Manage episode 490469450 series 2866043
Content provided by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The old way of doing product research—chasing keywords and trends—isn’t enough in 2025. In this episode of Built by Business, Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10.
You’ll learn how to validate product ideas that lead to long-term brand equity—not just a temporary ranking spike. If you’re tired of copycat listings and shallow launches, this episode is your blueprint for deeper product strategy.
Need help finding a product that’s defensible and desirable?
Request your Free Amazon Brand Audit at www.weavos.io
446 episodes
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Similar to Built by Business: Amazon FBA, E-Commerce, Brand Building
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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continue reading
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continue reading
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…
continue reading
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continue reading
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