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Ep #45 - The strategy shift that made scale possible
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What happens when doing it all stops working? In Episode 45, we sit down with Julia Guerra from FlyGuys to unpack the pivotal strategy shift that took her from leading solo to building scalable systems that actually work.
From hard lessons in trust and control to unlocking growth through partnerships, this episode dives into what it really takes to scale reality capture in construction—and why empathy, education, and alignment are the new tools of the trade.
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