2025 Will Be the Year Safe Businesses Die: How the Smartest Brands Will Win

Built Different: Build Your Own Business

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Innovation isn’t optional—it’s survival. In this episode of Built Different, Sara Lovestyle and Tilmon Keaton break down the DISRUPT Framework—the same methodology they use at Mayvrix, the marketing agency behind viral campaigns, six-figure launches, and brands that shift culture.

You’ll learn how to position yourself in a noisy market, how to test bold ideas without overthinking, and how to actually build in public without burning out.

If you’re tired of playing it safe or stuck in old strategies that no longer work, this episode will help you build the kind of business that lasts.

If you want to future-proof your brand, stand out, and scale smart—this is your playbook.

Follow Sara & Tilmon:

Instagram.com/saralovestyle

Instagram.com/tilmonkeaton

Produced by Mayvrix – A full-service marketing agency helping creative entrepreneurs build disruptive, scalable brands.

https://www.mayvrix.com

Timestamps:

00:00 – The Importance of Innovation in Business

00:24 – The Rise of AI and Its Impact on Business

00:54 – Disrupting the Market: Strategies and Examples

04:47 – The DISRUPT Framework: Define and Decide

08:41 – The DISRUPT Framework: Identify and Simplify

19:36 – The DISRUPT Framework: Reimagine and Unleash

28:30 – The Evolution of Sara Lovestyle

28:51 – Building in Public: The Power of Transparency

31:29 – Position Yourself for Success

35:49 – The Importance of Testing and Iteration

45:07 – Actionable Steps for Entrepreneurs

51:24 – Documenting Your Journey

54:13 – Build, Test, Improve, Repeat

56:39 – Final Thoughts: Start Now