Why Creator Content is Crushing Professional Ads (And What This Means for Your Business)

Built Different: Build Your Own Business

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What you’ll learn in this episode

Your smartphone just out-muscled Madison Avenue. Creator-generated content is set to capture $185 B in ad dollars this year—and more than $1 T by 2030. In this deep-dive, Sara Lovestyle and Tilmon Keaton break down:

• Why brands like Unilever are hiring 20× more creators
  
• The hidden cost gap that’s killing traditional agencies
  
• Three ways founders can win right now: be the creator, partner with creators, or build a creator network
  
• How LinkedIn video is the ultimate cheat code for B2B growth
• Our $76 K rebound deal (after losing three six-figure jobs) and the mindset that made it happen

If you’re still pouring budget into old-school ads, this conversation is your wake-up call—and your playbook.

⏱️ Timestamps

00:00 – Your phone vs. Madison Ave: $185 B shift
01:07 – The numbers behind creator domination
02:50 – WPP report & the $1 T ad forecast
04:30 – Traditional media’s cost problem
06:15 – Social is marketing, not the thing
08:05 – Community > followers: trust that converts
10:20 – Oversaturation myth & Jackie Aina’s edge
13:00 – Brand–creator alignment that actually sells
16:40 – Unilever’s 20× influencer plan & Cannes Lions scoop
19:20 – 3 roads for founders: be, partner, or network
22:00 – LinkedIn = cheat code for decision-maker reach
25:00 – Sara’s red-carpet growth hack (from takeover to paid host)
28:30 – Athletes, Walmart & the rise of retail studios
31:20 – YouTube eats TV: 200 B Shorts views per day
34:45 – Platform stack: IG, YT, TikTok—where to start
37:30 – Building a personal brand from zero: step-by-step
41:15 – Content pillars that sell while you sleep
44:00 – Founder storytelling that moves product
47:00 – The $76K comeback & resilience blueprint
48:40 – Key takeaways + next steps

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