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Why Having Money to Start a Business Actually HURTS You (Broke Entrepreneurs Win)
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You don’t need money to start a business in 2025—you need mindset, skill, and creativity.
In this episode of Built Different, Tilmon Keaton and Sara Lovestyle break down how they built a profitable business with $0. That’s right—zero startup capital, no angel investors, no VC checks. Just strategy, grit, and execution.
Forget what you’ve heard about needing money to make money. This conversation will flip that idea on its head and give you a roadmap to start from scratch.
Whether you're a college grad, a laid-off employee, or someone with a big idea and no funding—this is the blueprint you’ve been waiting for.
🎯 What You’ll Learn in This Episode:
00:00 – Why Waiting for Investors Is a Trap
01:00 – $47K in a Month with No Capital
02:15 – Why Having Too Much Money Can Kill Creativity
03:30 – Innovation During Economic Downturns
04:15 – Why the AI Job Disruption Is Your Advantage
05:00 – How to Monetize Your Skillset Right Now
06:15 – Real-World Examples of Zero-Dollar Startups
07:40 – How Airbnb, Instacart & Slack Started from “Failure”
09:00 – What to Do if You Had to Start Over from Scratch
10:00 – Creating Proof of Concept with No Cash
11:00 – The Nike Story: Creativity Over Capital
13:00 – From Selling Candy to Closing Sales: A Mindset Shift
14:15 – Why Free Services Lead to Paid Growth
15:30 – Validating Ideas with Real Conversations
16:30 – How to Pre-Sell Before You Even Have a Product
17:45 – The Jennifer Le Shoes Playbook (Pre-Order Magic)
19:00 – Scarcity, Status & $0 Marketing Strategies
21:30 – Selling Status Over Product
22:00 – Building Brand Desire Without Showing Your Face
23:00 – Free Marketing Through Content Creation
24:00 – Week-by-Week Blueprint to Build With No Budget
25:30 – The Power of Testimonials & Referrals
26:30 – Creating a 90-Day Plan to Scale Without Capital
27:45 – Final Thoughts: What Are You Building That’s Different?
🎤 Ready to build your business from nothing?
Comment below and tell us what you’re starting.
💥 This episode is for the disruptors who refuse to let lack of funding stop their vision.
Let’s build something that lasts.
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