AI Readiness and Global Business Transformation - Lee Coulter - Built to Finish - Episode # 022

Built to Finish

Lee Coulter, the Global Head of Transformation at Chazey Partners, shares his extensive experience in leading enterprise transformations and exiting startups. Lee's discussion provides a deep dive into strategies for company exits, focusing on cap table cleanup, maintaining detailed documentation, and the significance of having a coach during the process. He also addresses the challenges posed by poorly documented equity agreements, emphasizing the necessity of transparency and regular 'closing book' practices for potential successful exits. Lee highlights the importance of restructuring management teams to align with company growth phases and why founders should often transition from their CEO roles. He further discusses challenges during earnouts and the need for precise, time-bound agreements. In his current role, Lee focuses on AI readiness for enterprises and executive coaching, offering his wealth of knowledge to help other entrepreneurs succeed.

Takeaways:

• Start Early: Begin cap table cleanup and prepare for an exit at least two to three years in advance. Maximize all indicators for your final valuation and get to know folks active in recent transactions. Have a coach to provide objective advice and support throughout the process.
• Document Everything: Keep a solid data room and always be ready to close your books. Maintain a documented history of goals, achievements, and financials to build trust with potential buyers. Ensure every share and unit on the cap table has proper documentation and recreate or create missing documents.
• Integration Planning: Have a clear integration plan that takes into account the culture and workflows of the buying organization. Plan for 12 months to truly integrate into a new organization. Be prepared for contingencies and adjustments, as initial plans may change.
• Exit with Earnouts: Earnouts should be clear, concise, and time-bound to no more than 12 months. Avoid long-term earnouts as they are prone to legal disputes. Ensure the management team can exit gracefully within a year to allow new ownership to take full control and implement their strategies.
• Honest Management Reviews: Conduct regular reviews of your management team and be honest about their strengths and the phase of growth the company is in. Do not hesitate to rebuild or replace management every 18 to 21 months to align with the business’s needs.
• Founder’s Role: Founders must recognize when it’s time to step aside and possibly take on roles like Chief Product Officer or Chief Customer Officer. It is rare for founders to be effective CEOs during all growth phases, so bringing in professional CEOs at the right time can be beneficial.
• Maintain Trust: Trust is crucial during exits and integrations. Respond promptly to data requests, maintain good document hygiene, and be transparent about any potential issues. This will positively impact the buyer’s confidence and the valuation of the deal.

Quote of the Show:

•  ”When I say typically, it's extremely rare when a founder is a good CEO. So, recognizing that you need to step aside and bring in a professional manager who's actually familiar with the things that need to happen during your growth phase.”

Links:

• LinkedIn: https://www.linkedin.com/in/rleecoulter/
• Website: https://chazeypartners.com/

Ways to Tune In:

• Spotify: https://open.spotify.com/show/1ghmiiaRwVtQ9kqqqvmVQY
• Apple Podcasts: https://podcasts.apple.com/us/podcast/built-to-finish/id1781753842
• Amazon Music: https://music.amazon.com/podcasts/665cacbf-79ed-4745-8856-1d8465943c65
• Podchaser: https://www.podchaser.com/podcasts/built-to-finish-5907037
• YouTube: https://youtu.be/MZ2WSH72Qok