How To Optimize Your Business Processes

Built To Grow Fitness Business

“I need more leads.”

That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real issue is buried somewhere in your process – between lead, booking, show-up, sale, and retention – and you’re trying to fix the wrong thing?

In this episode, Tim and Randy break down why constantly changing offers, ads, or marketing tactics is the wrong move when your pipeline breaks. Instead, they explain how to zoom out, analyze every stage of your client acquisition process, and pinpoint exactly where things are falling apart.

You’ll see how the real problem might not be your ads – but what happens after someone clicks. It might not even be your price – but how you’re explaining things. And once you know where people are dropping off, it’s way easier to fix what’s actually broken instead of changing things that are already working.

Tune in now to learn how to stop guessing – and start optimizing for real growth.

Key Takeaways:

• Intro (00:00)
• Optimization is about fixing weak links (00:36)
• Why leads opt-in but don’t book appointments (03:10)
• Reducing fear post-booking improves show rate (04:46)
• Should you work out during consultations? (07:10)
• Ad congruency directly impacts sales conversions (09:40)
• The power of automated follow-up (12:14)
• Fitness is a hard sell – pain levels differ from emergencies (13:07)
• Your website must allow instant appointment booking (16:48)
• The pros and cons of publishing prices online (17:43)
• Start optimization at the stage with the lowest conversion rate (19:35)

Additional Resources:

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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