The Fallacy of High Ticket

Built To Grow Fitness Business

What if the offer that promises to save your gym… ends up quietly destroying it from the inside out?

High-ticket programs can seem like a dream – sell a few big packages, bring in thousands of dollars fast, and feel like you’ve finally cracked the code. But in reality, they often come with way more work than expected.

Delivering those offers often means taking on a bunch of extra work: detailed nutrition plans, one-on-one coaching calls, sometimes even going to clients’ homes or walking them through grocery store trips.

That’s a full-time job on its own – and it usually ends up on the owner’s plate.

Meanwhile, your day-to-day gym operations still need your attention. But with your focus pulled in a new direction, the systems that keep your business running start to fall behind. What looked like a big win at first starts to create more stress than success.

If you’ve ever taken on a high-ticket offer – or are thinking about it – this episode will give you a clearer picture of what really happens behind the scenes.

🎧 Tune in as Tim and Randy share their lessons learned and help you make smarter, more sustainable decisions for your gym.

Key Takeaways:

• Intro (00:00)
• High-ticket offers defined (00:37)
• High-ticket vs. regular services (02:39)
• Owners usually end up doing all the high-ticket work (04:21)
• Real test: $50K in a month wasn’t worth the chaos (06:30)
• Parkinson’s Law and overspending risk (08:30)
• Shiny tactics distract from real growth (10:41)

Additional Resources:

- Schedule your SpringBoard call

- Stop the summer slump before it starts - slash membership freezes by 50%

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi Private Pro on us!

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Switch to Semi Private course

- Business Accelerator Program

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